With thanks to Stacey at ‘Our Compass’ as always;
Honestly, folks, literally TRILLIONS of animals are butchered yearly, why do people actually believe that such a incredibly large number of animals can be killed in a peaceful, ethical manner? ALL killing is unethical, but people love to pretend that the animals they consume were “produced” in caring and nurturing environments. Come on, this is what “intellectually superior” humans believe? The industry is based on DEATH, thus NOBODY cares about animals who are controlled, mutilated, violated, and violently killed. Wake up, people, you’re being taken advantage of by slick PR and deceptive advertising.
NOT harming is better than HARMING. If you harm animals, you don’t care for them, regardless of the labels on dismembered, violently killed animal body parts. SL
WAV Comment – well said Stacey !
Go into a supermarket and you’ll see labels like these plastered all over the meat, dairy and egg products that we buy.
Company names like the Happy Egg Co. A company that advertises their products with images of chickens in lush green fields, even though an investigation in 2021 into three farms that supply them eggs revealed that the hens were packed in industrial sheds, their beaks had been cut off and there were dead birds rotting on the floor.
So just a little different to the imagery the company uses to sell their products.
In fact, even when we look at free-range as an industry-wide standard, free-range farmers can legally house 16,000 birds in a barn, which means they can house 9 birds per square metre of space, which gives each hen 11 square centimetres of space each inside the barns. Not exactly the image of being ‘free’ that you would expect.The Happy Egg Co and the term free-range are both examples of humane washing. But wait, what is humane washing? Well to understand what humane washing is, let’s first look at greenwashing.
In recent years, some of the biggest food corporations in the world, such as Starbucks and McDonald’s, have ditched plastic straws in response to growing public concern about their impact on the environment. Great news, right?
Well, not exactly. This is an example of greenwashing, a term that describes a form of marketing and PR which aims to persuade the public that an organisation is environmentally friendly, even when their wider actions show the opposite.
In the case of the plastic straw, the strawless lid that Starbucks introduced to replace the straw actually contains more plastic than the original lid and straw combo did. And McDonald’s, well where do we even begin? Selling food that is linked to rainforest deforestation is probably a good place, not to mention the fact that they don’t recycle their new straws and the drinks still come in the same plastic-lined cups as their old plastic straws did.
The meat, dairy and egg industries also regularly greenwash their products as well. For example, Danish Crown, the largest meat producer in Europe, have created their own sustainability certification which the farmers who are suppliers for them have then signed up to, and as a result the pork products they sell now come with a sticker that says they are ‘climate controlled’.
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