Leicestershire Wildlife Hospital in the UK shared a post on Facebook on an injured pigeon it received that had been dyed pink. A spokesperson urged people to “think before you follow these social media trends”.

“The pigeon was most likely used for a gender reveal party and is absolutely shocking,” they added. “It has become a horrendous trend and we are urging you to spread the message about the effects that this can have. Quite simply, it is an act of cruelty and is no way to celebrate the gender of your baby.”

The spokesperson said that the dye made the birds an easier target for predators, while toxins could cause them to become unwell if swallowed or inhaled. They added that due to the birds being bred in captivity, it was likely they also had no sense of how to survive in the wild.

“This pigeon sadly didn’t make it, he was incredibly malnourished, dehydrated and had significant wounds caused by the cat,” they added.

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