Danone converts its entire dairy factory to plant-based products from the Alpro brand!
As part of the global change in diet, Danone is converting one of its dairies to plant-based products from the Alpro brand

Danone recently announced that it will invest 43 million euros ($ 49 million) by 2022 to convert its dairy in Villecomtal-sur-Arros, southern France, into an Alpro-branded plant-based production facility.

This year, this was preceded by an investment of 16.5 million euros in the Alpro plant in Issenheim (Eastern France).

Danone, who also owns the Evian water and Activia yogurt brands, said the French plant-based food market has tripled in seven years and is expected to grow by another 50% by 2025.

“We are seeing growing consumer interest in plant-based foods in the country.
Many consumers are looking for herbal solutions to have a more varied and varied diet, ” said François Eyraud from Danone France.

The factory is to be rebuilt in autumn 2022 and will start producing the first Alpro brand beverages from the second quarter of 2023.

https://vegconomist.de/unternehmen-und-portraits/danone-stellt-molkerei-pflanzliche-produkte-der-marke-alpro-um/

And I mean…This decision does not come as a surprise.
Consumer trends changed rapidly during the corona pandemic.
In any case, the company has complained of a drop in sales of 70% in Bavaria over the past ten years.

In the past two years, its coveted Quark yogurt cream, Greek yogurt, Danone Mars chocolate yogurt and Danone Disney fruit yogurt… suddenly fell into disrepute; Corona had destroyed the illusion of safe dairy products.
Danone, unlike its competition, was hit much harder by the corona pandemic.

The Danone plant near Würzburg (Germany) wants to respond more quickly to consumer wishes and, according to the French company, also invest in plant-based products.
Well, yes … The global pandemic has accelerated some aspects of the upheaval in the food sector and changed others.

The new head of Danone Richard Trechman said: “We have had a massive rethinking! We want to become an” Activist Company “, Danone’s vision is: “One Planet. One Health “….

Of course, within the framework of a capitalist system, because Danone already terminated the supply contract with 46 dairy farmers in Bavaria at the end of January 2019, which has consequently greatly reduced the number of dairy farmers in the region.

Some talk about job losses, we talk about less animal suffering.
Because if there are no more animal products on the shelf, then the consumer will not buy them.
And we would not mind if Danone increased its sales through plant-based products.

My best regards to all, Venus

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“Why are so many people so cruel to their dogs?”

That is the question The Post’s Gene Weingartenset out to answer when he spent three days in the field with workers from PETA who investigate complaints of cruelty.

The closest he came to any kind of answer — after witnessing one instance after another after another of dogs chained or caged in truly horrific conditions — is because they can.
Hopefully, though, his searing exposé will wake up local and state officials to the need to ban the unattended tethering of dogs.

Dogs are naturally social beings.
They need interaction with humans and/or other animals, but it sadly is commonplace for owners to leave their dogs outside in all weather extremes, attached to some stationary structure or imprisoned in a pen.

“It occurs all over the country,” Mr. Weingarten wrote, “the pitiless 24-hour-a-day chaining of dogs to lifelong sentences of misery and madness.”

In addition to the psychological effects — otherwise friendly dogs becoming neurotic, unhappy, often aggressive — there are the physical ailments that result from being continuously chained.
Necks become sore and raw; collars can grow into their skin, and they are vulnerable to parasites and insects.

“I have been doing this for 25 years, and I still don’t understand it,” Daphna Nachminovitch, PETA’s senior vice president of cruelty investigations, told us about what she sees as the disconnect between someone deciding to own a dog and then utterly failing to understand its most basic needs.

While she acknowledged that “you can’t force people to love and respect and show kindness to animals,” Ms. Nachminovitch stressed that it is possible to impose and enforce some basic rules of decency and humanity.
PETA has led the effort to try to persuade state and localities to ban the brutal practice of leaving dogs unattended for hours on end tethered to a chain or trapped in a pen.

Twenty-two states and D.C. have laws that attempt to limit the number of hours or specifying what kind of collar or length of chain is allowed.
But those efforts have come up short.
None have banned unattended tethering entirely.
There has been some success at imposing prohibitions at the local level but, as Mr. Weingarten reported, they represent less than 1 percent of all cities, towns and counties in the country.

As Mr. Weingarten wrote, “There is a terrible power that comes with being human. But there is a potentially beautiful power in that, too. In this brutally unequal world, isn’t that part of the covenant with our pets?
Don’t we owe them that much dignity?”
Animals are helpless, but when it comes to making their lives more bearable, people are not.

https://www.washingtonpost.com/opinions/2021/11/25/animal-cruelty-dogs-hurt-because-they-can/

And I mean…“There is a terrible power that comes with being human. But there is also a potentially beautiful power in this … “

The Austrian animal ethicist Helmut Kaplan also has this theory treated:

“The all-important question is: Has there ever been something like an education for peace, a training for peacefulness, an introduction to being good?
Has a moral sensorium ever been developed here that one can address, that one can appeal to?
Is it possible to educate people about morality, to be good or at least to want to be good at all?

At least there is a glimmer of hope – albeit a paradox: it can be influenced, the motivation for morality, an education for discord is undoubtedly possible.
But if a negative moral shaping of the human being is possible, then positive attempts at influencing could also have a chance of success.

In the case of the education in torture and murder in the Third Reich, for example, one came up with a lot.
This “educational work” was impressive.
The successes in the negative shaping of the human being, however, also give cause for hope, as already mentioned: If the education to the monster can be carried out so efficiently, then the education to the human being, to the morally thinking and acting human being, should also be possible”.

Personally, however, I have little hope that the described process of training to torture and killing could also lead to significant successes in the opposite direction.
I think the development towards inhuman and immorality is much easier than the other way round.

Mainly because even the very best animal protection law does not grant animals any rights, but only restricts the power of disposition of humans. Humans have rights, animals suffer under the violence of those who have rights to it.

Therefore: without the recognition of animals as subjects of rights that has to exist without being asked for, fascism against ALL animals will never end.

My best regards to all, Venus