Category: Farm Animals

News from around the world.

News from around the world

French president Emmanuel Macron has said Europe should grow its own soy and that to depend on Brazilian soy “would be to condone deforestation of the Amazon”. The EU is the second largest importer of Brazil’s agricultural products after China, and Brazil is seeking to expand exports with a trade deal with the EU. More than 1m tonnes of soya used by UK livestock farmers to produce chicken and other food could be linked to deforestation, according to Guardian reports last year.

Outbreaks of bird flu continue to be reported across Europe, with hundreds of cases in poultry in France, Germany and Poland. Sweden was reported to be planning to cull about 1.3 million chickens after bird flu was found on a farm. There have been more than 20 bird flu cases on commercial poultry farms in the UK with all birds, including free-range ones, now required to be housed indoors. In Asia, South Korea is reported to be culling 19 million poultry to control bird flu outbreaks in the country.

Denmark is offering more than £2bn in compensation to mink farmers following its decision to cull millions of animals over fears that a Covid-19 mutation moving from mink to humans could jeopardise future vaccines. Denmark had been the world’s largest exporter of mink fur, but has now suspended farming of the animals until 2022. Sweden has also paused mink fur farming for a year, and there have been calls to ban the practice in Spain. A Covid-19 vaccine for mink could, however, soon be available to breeders. In the US, officials have recommended workers on US mink farms to be given the vaccine as a priority.

New strains of the deadly pig disease, African swine fever (ASF), have been discovered in China. The disease has destroyed a large chunk of the pork industry in the country since 2018, although it is reportedly recovering quickly. One beneficiary of the shortfall has been Spain, which reported a rise in pork exports to China in 2020. ASF has continued to spread in Europe, with 30,000 pigs culled after an outbreak on a farm in Romania.

Mealworms are sorted before being cooked in San Francisco
Yellow mealworm, a maggot-like insect, has been approved as safe for human consumption by the EU food safety agency. Photograph: Ben Margot/AP


Yellow mealworm, a maggot-like insect, has been approved as safe for human consumption by the EU food safety agency. Insects are seen as a source of protein with comparatively low associated greenhouse gas emissions. The biggest potential market is expected to be as animal feed for chickens, pigs and other livestock, rather than human food products.

Germany has approved a draft law banning the culling of male chicks from 2022. The government has been exploring the use of dual-purpose breeds of birds which can lay eggs and be reared for meat. It has also invested in technology to detect egg sex prior to hatching and dispose of male eggs earlier. Separately, an Israeli startup has announced that it is planning to go further and change the sex of poultry embryos as they develop, doing away with the need for disposal.

News from the UK

Non-stunned halal and kosher meat must be clearly labelled to give consumers the choice not to buy it, the British Veterinary Association (BVA) has said after a government review of slaughter regulations. More than 90 million cattle, sheep and poultry were slaughtered without being pre-stunned in England in 2018. There is no non-stun slaughter in Scotland, Wales, and Northern Ireland. The BVA said animals not stunned before slaughter are “highly likely to suffer pain, suffering, and distress during the cut and bleeding”.

Egg producers have been left struggling after a collapse in wholesale trade during the pandemic. The difficulties in exporting post-Brexit have also added to a fall in wholesale prices despite positive retail sales. Some producers have warned the situation could lead to chickens being culled. One free-range producer has reported giving tens of thousands of eggs to food banks.

Pig farmers in Northern Ireland are to get more than £2m in government support after a Covid-19 outbreak among workers led to the closure of a food processing factory for two weeks last summer. The meat plant is reported to process about 10,000 animals a week. Some farmers faced additional penalties on overweight pigs. Production was also halted at Scotland’s biggest pork processing plant in Brechin in January after several workers tested positive for the virus.

The UK’s veterinary capacity is at risk post-Brexit, MPs from the environment, food and rural affairs select committee have warned. About 95% of official veterinarians, who undertake vital certification and supervision work in abattoirs, are EEA-qualified nationals. The sector faces an increased workload due to additional export checks, Covid and disease outbreaks such as bird flu.

New Zealand is backing the UK as it seeks to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, whose members also include Japan, Australia, Canada, Vietnam, Singapore and Mexico. The New Zealand meat industry has called for greater access to the UK market for its beef and lamb.

Finally, Kim, a 12-month-old Welsh-born sheepdog, has been sold for a world record £27,100. Although a Welsh speaker, the seller Dewi Jenkins said he trains his dogs in English to allow him to sell them across the world, including in the US, Norway, Belgium, France and Ireland.

 

Animals Farmed

A decade after an outbreak of Q fever killed 95 people in the Netherlands, there are worries about human cases of pneumonia linked to goat farms. The Q fever outbreak followed a period of rapid growth in goat dairying in the Netherlands and its aftermath heightened tensions around zoonotic disease threats, especially in the south of the country where the highest numbers of goat farms and infection rates were found.

Rabbits
Rabbits being skinned and dismembered at a slaughterhouse as featured in the photo essay: ‘Hidden lives: the animals behind the products we consume’. Photograph: Jo-Anne McArthur/Animal Equality

The EU has been revealed to be world’s biggest live animal exporter with more than 1.6 billion chickens, pigs, sheep, goats and cattle transported across a border in 2019.

In the UK, live farm animal exports to mainland Europe have come to a standstill post-Brexit. The UK government consultation on banning the export of animals for slaughter and fattening is due to end later this month.

Brazilian companies and slaughterhouses including the world’s largest meat producer, JBS, sourced cattle from supplier farms that made use of workers kept in slavery-like conditions, according to a new report. JBS said it had “a zero-tolerance approach to forced labour and also urge anyone who suspects or has evidence of individual or farm-level malpractice to report it”.

Outbreaks of African swine fever and Covid among workers in meat plants in Germany have raised questions over the consequences of the country’s fixation on “cheap meat”. In China, experts have questioned the effectiveness of new animal health rules in preventing another zoonotic disease outbreak. And news of plans to develop animal-only antibiotics has been criticised as a “techno-fix” for intensive farming practices.

A Welsh council has admitted it should not have granted planning permission for a 110,000-chicken farm in the “poultry capital of Wales” after campaigners crowdfunded a judicial review. Former free-roaming nomads in Tibet are facing a struggle for their identity, stuck between China’s push for more industrialised farms and Buddhist monks urging them to embrace vegetarianism. Finally, we’ve reported on the mounting death toll of people and animals in Nigeria as herders seeking dwindling reserves of pasture clash with farmers.

From the brilliant ‘Guardian’ (London) as always:

Animals farmed: insects for lunch, £2bn for mink farmers and the future of male chicks | Environment | The Guardian

Enjoy – Regards Mark

Sweden: Petition – BAN SWEDEN’S CRUEL AND DANGEROUS MINK FUR FARMS. Please Sign.

SIGN: Ban Sweden’s Cruel and Dangerous Mink Fur Farms
Image Credit: Jo-Anne McArthur

BAN SWEDEN’S CRUEL AND DANGEROUS MINK FUR FARMS

PETITION TARGET: Swedish Board of Agriculture

Deprived of their natural habitats, captively-bred mink languish on cruel fur farms in cramped, filthy cages from the day they’re born until the day they’re killed.

These solitary creatures pace restlessly, self-mutilate, and fight with their cage mates, all of which are telltale signs of severe psychological distress and trauma.

After a lifetime of cruel confinement and suffering, these defenseless mink are gassed, electrocuted, bludgeoned, or have their necks broken — all so their fur can be ripped from their bodies and manufactured into products.

Sweden — a major fur-producing country — has banned mink breeding until 2022 following COVID-19 outbreaks at mink farms throughout the world, joining a growing list of nations restricting the dangerous industry.

But the risk of zoonotic disease outbreak is always present at these farms, and a permanent ban is the only viable solution. For the sake of both animal welfare and public health, the torturous fur farming industry in Sweden must end.

Sign this petition urging the Swedish Board of Agriculture to permanently ban mink farming throughout the country.

Petition Link:  PETITION: Ban Dangerous Mink Farming in Sweden (ladyfreethinker.org)

USA: Behind That Green Mask.

This article by Robert F. Kennedy Jr is a profoundly wise and impeccably researched (and referenced) exposé of how the corporate takeover of our food and farming sector is facilitated by Bill Gates’s billions. Robert F Kennedy Jr. is an American environmental lawyer, activist, and author. Kennedy is the son of Robert F. Kennedy and the nephew of former U.S. president John F. Kennedy. He is the president of the board of Waterkeeper Alliance, a non-profit environmental group that he helped found in 1999, and is the chairman of Children’s Health Defense, an anti-unsafe vaccine advocacy group.

If your time is short and just want a taste of what the article holds read below;

Gates has a Napoleonic concept of himself, an appetite that derives from power and unalloyed success, with no leavening hard experience, no reverses.” — Judge Thomas Penfield Jackson, presiding judge in the Gates/Microsoft antitrust-fraud case

For a man obsessed with monopoly control, the opportunity to also dominate food production must seem irresistible.

According to the newest issue of The Land Report, Gates has quietly made himself the largest owner of farmland in the United States. Gates’ portfolio now comprises about 242,000 acres of American farmland and nearly 27,000 acres of other land across Louisiana, Arkansas, Nebraska, Arizona, Florida, Washington and 18 other states.

Thomas Jefferson believed that the success of America’s exemplary struggle to supplant the yoke of European feudalism with a noble experiment in self-governance depended on the perpetual control of the nation’s land base by tens of thousands of independent farmers, each with a stake in our democracy.

So at best, Gates’ campaign to scarf up America’s agricultural real estate is a signal that feudalism may again be in vogue. At worst, his buying spree is a harbinger of something far more alarming — the control of global food supplies by a power-hungry megalomaniac with a Napoleon complex.

Let’s explore the context of Gates’ stealth purchases as part of his long-term strategy of mastery over agriculture and food production globally.

Beginning in 1994, Gates launched an international biopiracy campaign to achieve vertically integrated dominion over global agricultural production. His empire now includes vast agricultural lands and hefty investments in GMO crops, seed patents, synthetic foods, artificial intelligence including robotic farm workers, and commanding positions in food behemoths including Coca-Cola, Unilever, Philip Morris (Kraft, General Foods), Kellogg’s, Procter & Gamble and Amazon (Whole Foods), and in multinationals like Monsanto and Bayer that market chemical pesticides and petrochemical fertilizers.

As usual, Gates coordinates these personal investments with taxpayer-subsidised grants from the Bill & Melinda Gates Foundation, the richest and most powerful organisation in all of international aid, his financial partnerships with Big Ag, Big Chemical, and Big Food, and his control of international agencies — including some of his own creation — with awesome power to create captive markets for his products.

Former Secretary of State Henry Kissinger, a protégé and partner to David Rockefeller, observed that, “Who controls the food supply controls the people.” In 2006, the Bill & Melinda Gates and Rockefeller Foundations launched the $424 million Alliance for a Green Revolution in Africa (AGRA) promising to double crop productivity and boost incomes for 30 million small farmers by 2020 while cutting food insecurity in half.

Characteristically, Gates’ approach to global problems put technology and his chemical, pharmaceutical and oil industry partners at the center of every solution. As it turned out, Gates’ “innovative strategy” for food production was to force America’s failed system of GMO, chemical and fossil fuel-based agriculture on poor African farmers.

African agricultural practices have evolved from the land over 10,000 years in forms that promote crop diversity, decentralisation, sustainability, private property, self-organisation and local control of seeds. The personal freedom inherent in these localised systems leaves farm families making their own decisions: the masters on their lands, the sovereigns of their destinies. Continuous innovation by millions of small farmers maximised sustainable yields and biodiversity.

In his ruthless reinvention of colonialism, Gates spent $4.9 billion dollars to dismantle this ancient system and replace it with high-tech corporatised and industrialised agriculture, chemically dependent monocultures, extreme centralisation and top-down control. He forced small African farms to transition to imported commercial seeds, petroleum fertilizers and pesticides.

Gates built the supply chain infrastructure for chemicals and seeds and pressured African governments to spend huge sums on subsidies and to use draconian penalties and authoritarian control to force farmers to buy his expensive inputs and comply with his diktats. Gates made farmers replace traditional nutritious subsistence crops like sorghum, millet, sweet potato and cassava with high-yield industrial cash crops, like soy and corn, which benefit elite commodity traders but leave poor Africans with little to eat. Both nutrition and productivity plummeted. Soils grew more acidic with every application of petrochemical fertilizers.

As with Gates’ African vaccine enterprise, there was neither internal evaluation nor public accountability. The 2020 study “False Promises: The Alliance for a Green Revolution in Africa (AGRA)” is the report card on the Gates’ cartel’s 14-year effort. The investigation concludes that the number of Africans suffering extreme hunger has increased by 30 percent in the 18 countries that Gates targeted. Rural poverty has metastasised dramatically, and the number of hungry people in these nations has risen to 131 million.

Under Gates’ plantation system, Africa’s rural populations have become slaves on their own land to a tyrannical serfdom of high-tech inputs, mechanisation, rigid schedules, burdensome conditionalities, credits and subsidies that are the defining features of Bill Gates’ “Green Revolution.

Biopiracy

A nation that destroys its soils destroys itself.” — President Franklin D. Roosevelt’s letter to all state governors, February 1937

Long experience and research have shown that agroecology based on biodiversity, Seed Freedom and Food Freedom is essential not just to civil liberties and democracy, but to the future of food and farming.

For thousands of years, farmers’ innovation and biodiversity evolved together to create the most efficient practices for sustainable food production and biodiversity. The United Nations’ seminal 2009 study by the International Assessment of Agricultural Knowledge, Science and Technology for Development (IAASTD) documents the incontrovertible evidence demonstrating the abject failure of the Gates/Rockefeller “Green Revolution” to improve on traditional agriculture.

IAASTD deployed a team of 900 leading scientists, agronomists, and researchers to study the issue of world hunger. Their comprehensive and definitive report showed that GMO crops are not the answer to food shortfalls or rural poverty. That report definitively concludes that neither Gates’ Green Revolution nor his GMOs can feed the world and at the same time protect the planet.

You will not be disappointed by the amount you will learn if you read the entire brilliant article.

Best wishes,

Tracy Worcester, Director
farmsnotfactories.org – England UK

UK: UK Government Rejects Calls For A ‘Meat Tax’ To Fight Against Carbon Emissions – Who Pressures Who, We Ask ?

UK Government Rejects Calls For A 'Meat Tax' To Fight Against Carbon Emissions
‘We will not be imposing a meat tax on the great British banger or anything else’ Credit: Adobe. Do not use without permission.

 

UK Government Rejects Calls For A ‘Meat Tax’ To Fight Against Carbon Emissions

A senior No10. official has said the meat tax is ‘not going to happen’ – despite the UK’s ‘ambitious’ climate targets…

WAV Comment – We wonder where this pressure has come from ? – all the facts show the British public are changing to a plant based diet in a big way and are very much ‘eco informed and supportive’.  Could it be once again that as always; money talks, and the meat industry will get what it wants regardless ?

The UK government has rejected calls for a ‘meat tax’ as a way to fight against carbon emissions. 

Prime Minister Boris Johnson has been under increasing pressure to up the price of meat due to its environmental impact.

The government has also been told meat and dairy should ‘take their place alongside tobacco, alcohol, sugar, and fuel. All of which are taxed because of their negative impact on human health or the environment’.

‘Not going to happen’

However, according to the Evening Standard, a senior No10. official recently said: “This is categorically not going to happen.

UK Meat tax

Last year, vegan charity PETA urged the UK to implement a meat and dairy tax to ‘lessen the economic fallout after COVID-19 and combat the climate crisis’.

The organization wrote a letter to Chancellor of the Exchequer Rishi Sunak. It suggests revenue from such a tax could ease the burden on the NHS. Moreover, the letter says the move will help farmers transition away from meat and dairy to more climate-friendly arable ventures.

Dawn Carr is PETA ‘sdirector of vegan corporate projects. She said: “We must heed the Committee on Climate Change’s call for meat and dairy consumption to be cut down and act on the United Nations’ recommendation that national governments introduce a tax on meat.“The resulting tax revenue could be used to help meat and dairy farmers make the transition into healthier, more sustainable crop farming at a time when the plant-based food market is booming.”

UK climate targets

The push for a meat tax comes shortly after Johnson’s pledge to slash greenhouse gas emissions by more than two-thirds in the next decade.

The politician described the targets as ‘ambitious’. However, he says they are necessary to set the country ‘on course to hit net zero by 2050’.

He said, in comparison with 1990, there will be a decrease of 68 percent in annual carbon emissions by 2030.

UK Government Rejects Calls For A ‘Meat Tax’ To Fight Against Carbon Emissions | Plant Based News

Must See Documentaries of 2020 – Supplied By Stacey at ‘Our Compass’.

As always; we had a great link through from Stacey at ‘Our Compass’.

In her latest message to us, there is a lot of info, from glimpses into the world of farm investigations to a prediction of the state of the world in 30 years’ time, a round-up our pick of short films and documentaries that came out in 2020.

I think as there are a lot of links; rather than download everything, we will send you over to Stacey’s site so that you can get everything you need directly.  One of the videos relates to ‘Hogwood’, which we (in England) are very familiar with as a campaign by Viva! regarding actions against a pig facility.

Here is the link to Stacey at ‘Our Compass’; followed by an overall link (which is then sub divided) to the issue of Hogwood that we have done in the past.

Thanks Stacey as always;

Regards Mark

Our Compass Link – Must see documentaries of 2020.

Surge: Our Must-See Documentaries from 2020 | Our Compass (our-compass.org)

Here is the overall link to all our Hogwood posts – take your pick of the posts !

Search Results for “Hogwood” – World Animals Voice

Image result for hogwod

Image result for hogwod

Protect the European frogs, grill the Indonesian

The EU imports 4,600 tonnes of frogs’ legs from Indonesia every year – this corresponds to 100-200 million frogs.

In the 1980s, frogs ‘legs fell into disrepute: At that time, images from India and Bangladesh caused horror, showing how cruelly frogs’ legs were chopped off.

In 1985, on the initiative of Germany, the two most traded species at the time were placed under the protection of the Washington Convention on Species Protection – and the topic disappeared from the headlines. First…

Indonesia’s frogs are disappearing

However, Pro Wildlife wanted to know whether this problem has really been resolved.
Our research came to light: Together with the US associations Defenders of Wildlife and Animal Welfare Institute, Pro Wildlife published the study “Canapés to Extinction”, which shows that the problem has shifted from India and Bangladesh to Indonesia.


Since then, up to 200 million frogs have been caught there every year from rice fields and ponds for export to the EU – with fatal consequences for nature: The frogs are becoming increasingly rare, they are missing as insect and pest control agents.

200 million frogs would annually exterminate up to 800,000 tons of insects, snails, and other agricultural pests – if they weren’t caught, killed, frozen, and shipped to Europe.
In this way, however, the use of pesticides in Indonesia is increasing, the water bodies are becoming more and more polluted – with negative consequences for biodiversity as well as humans.

The EU must finally act!
The EU is and remains the sad leader in frog extermination – above all France, Belgium, and Holland.

Continue reading “Protect the European frogs, grill the Indonesian”

USA: The Ugly Secrets Behind the Costco Chicken.

The Ugly Secrets Behind the Costco Chicken

An investigator went under cover and brought back disturbing video from a farm growing those famous birds.

Probably like many of you, I think of Costco as an enlightened company exemplifying capitalism that works. One ranking listed it as the No. 1 company to work at in terms of pay and benefits — a prime example of a business that is both profitable and humane.

Unless, it turns out, you’re a chicken.

Rotisserie chickens selling for just $4.99 each are a Costco hallmark, both delicious and cheap. They are so popular they have their own Facebook page, and the company sells almost 100 million of them a year. But an animal rights group called Mercy for Animals recently sent an investigator under cover to work on a farm in Nebraska that produces millions of these chickens for Costco, and customers might lose their appetite if they saw inside a chicken barn.

“It’s dimly lit, with chicken poop all over,” said the worker, who also secretly shot video there. “It’s like a hot humid cloud of ammonia and poop mixed together.”

You may be thinking: Huh? People are dying in a pandemic. Donald Trump is facing a Senate impeachment trial. And we’re talking about chicken, er, poop?

Yet we must guard our moral compasses. And some day, I think, future generations will look back at our mistreatment of livestock and poultry with pain and bafflement. They will wonder how we in the early 21st century could have been so oblivious to the cruelties that delivered $4.99 chickens to a Costco rotisserie.

Torture a single chicken in your backyard, and you risk arrest. Abuse tens of millions of them? Why, that’s agribusiness.

It’s not that Costco chickens suffer more than Walmart or Safeway birds. All are part of an industrial agricultural system that, at the expense of animal well-being, has become extremely efficient at producing cheap protein.

When Herbert Hoover talked about putting “a chicken in every pot,” chicken was a luxury: In 1930, whole dressed chicken retailed in the United States for $7 a pound in today’s dollars. In contrast, that Costco bird now sells for less than $2 a pound.

Those commendable savings have been achieved in part by developing chickens that effectively are bred to suffer. Scientists have created what are sometimes called “exploding chickens” that put on weight at a monstrous clip, about six times as fast as chickens in 1925. The journal Poultry Science once calculated that if humans grew at the same rate as these chickens, a 2-month-old baby would weigh 660 pounds.

The chickens grow enormous breasts, because that’s the meat consumers want, so the birds’ legs sometimes splay or collapse. Some topple onto their backs and then can’t get up. Others spend so much time on their bellies that they sometimes suffer angry, bloody rashes called ammonia burns; these are a poultry version of bed sores.

“They’re living on their own feces, with no fresh air and no natural light,” said Leah Garcés, the president of Mercy for Animals. “I don’t think it’s what a Costco customer expects.”

Garcés wants Costco to sign up for the “Better Chicken Commitment,” an industry promise to work toward slightly better standards for industrial agriculture. For example, each adult chicken would get at least one square foot of space, there would be some natural light and the company would avoid breeds that put on weight that the legs can’t support.

Burger King, Popeyes, Chipotle, Denny’s and some 200 other food companies have embraced the Better Chicken Commitment, but grocery chains generally have not, with the exception of Whole Foods.

I asked Costco for comment. John Sullivan, the company’s general counsel, viewed the Mercy for Animals video and said that much of it simply depicts “normal and uneventful activity” but that “no system is foolproof when you are raising 18 million broilers at any given time.” He said that the company is working to adjust the genetics of Costco birds to develop a “more proportionate” build, but that this takes time.

In one respect, Costco has shown real leadership. The most barbaric part of the chicken industry is the traditional slaughtering process, which results in some birds being boiled alive. To its credit, Costco has moved toward a far more humane approach called controlled atmosphere stunning, so that birds are stunned before being shackled to the conveyor belt that takes them to their deaths.

Sullivan argued that the company is focused on animal welfare at every step of production, even saying that trucks carrying live chickens are set up “for optimal comfort of the birds.”

Hearing the Costco pitch, you get the sense that Costco chickens are enjoying a middle-class avian existence until the moment they end up on the rotisserie. When birds topple onto their backs and can’t get up, when their undersides sometimes carry ammonia burns, don’t believe it.

Yet what struck me was that Costco completely accepts that animal welfare should be an important consideration. We may disagree about whether existing standards are adequate, but the march of moral progress on animal rights is unmistakable.

When I began writing about these issues, I never guessed that McDonald’s would commit to cage-free eggs, that California would legislate protections for mother pigs, that there would be court fights about whether an elephant has legal “personhood,” and that Pope Francis would suggest that animals go to heaven and that the Virgin Mary “grieves for the sufferings” of mistreated livestock.

Hmm. If the pope is right, Costco chickens may have a better shot at heaven than Costco executives.

I don’t pretend that there are neat solutions. We raised a flock of chickens on our family farm when I was a kid, and we managed to be neither efficient nor humane. Many birds died, and being eaten by a coyote wasn’t such a pleasant way to go, either. There’s no need for a misplaced nostalgia for traditional farming practices, just a pragmatic acknowledgment of animal suffering and trade-offs to reduce it.

Abuse of livestock and poultry persists largely because it is hidden — even as chickens are slaughtered in the United States at the rate of one million per hour, around the clock. We treat poultry particularly poorly because humans identify less with birds than with fellow mammals. We may empathize with a calf with big eyes, but less so with species that we dismiss as “bird brains.”

Still, the issue remains as the English philosopher Jeremy Bentham posed it in 1789: “

The question is not, Can they reason?, nor Can they talk? but, Can they suffer?”

Many of us aren’t quite sure what rights animals should have, or how far to take this concern for animal well-being. We’re learning as we go, but most are willing to pay a bit more to avoid torturing animals, and that’s why fast-food restaurants make Better Chicken Commitments; it’s why Costco will eventually come around, too.

Watch the video expose by clicking on the following link:

Opinion | The Ugly Secrets Behind the Costco Chicken – The New York Times (nytimes.com)

Regards Mark

UK: Advertising Standards Authority Receives Complaint Over Pro-Meat TV Ad.

Advertising Standards Authority Receives Complaint Over Pro-Meat TV Ad

The TV advert – which describes meat and dairy as ‘essential’ – has been slammed for presenting a ‘false narrative

WAV Comment – the ASA is a UK authority which regulates all advertising standards.

The Advertising Standards Authority (ASA) has received a complaint over a pro-meat TV Ad.

Last month, the Agriculture and Horticulture Development Board (AHDB) launched its We Eat Balanced campaign to highlight the alleged ‘nutritional benefits of enjoying red meat and dairy’.

The campaign, which costs £1.5 million, consists of an advert currently running on UK TV. It aims to showcase the UK’s world-class standards in food production and sustainability. There are three different endings featuring dishes using beef, lamb, and pork. All of which include a dairy accompaniment.

Speaking about the campaign, AHDB’s Head of Marketing Liam Byrne said: “The nation needs a bit of a lift as it’s been a tough time for everyone. So, now more than ever we wanted to create a campaign that feels uplifting and reassuring for consumers who are increasingly being told by the media to reduce their meat and dairy consumption. “As such this is also a very important campaign for our levy payers as it tells the real story of food and farming from Britain.”

A ‘false narrative’

Now, The Vegan Society has put in an official complaint about the advert – saying it is ‘likely to mislead members of the public’. 

It says the ad’s ‘To B12 or Not B12’ slogan presents a ‘false narrative’ as it ‘suggests you can only have Vitamin B12 by eating animal products’. 

The Vegan Society points out that the vitamin is routinely supplemented on a vegan diet through fortified foods such as milk alternatives and cereals – and that B12 deficiency in omnivores is ‘not uncommon’.Moreover, it believes the advert ‘is in direct conflict with government messaging around health, the environment, and supplementation’. 

‘Scare tactics’

Mark Banahan is The Vegan Society’s Campaigns Manager. In a statement sent to PBN, he said: “The AHDB has set out to mislead the public by denigrating the choices of people who don’t want to eat animal products. 

“Most vegans are aware of the need to supplement B12 in fortified foods or a vitamin supplement. And, by doing so, vegans can maintain a balanced diet.

“It is disappointing to see the ADHB resorting to such scare tactics in response to the growing interest in veganism and in reducing animal products.”

Ad remake

Since the campaigns debut, Plant Based News has remade the advert – showing the harrowing reality of animal agriculture

“We’ve all got a lot on our plates right now but here’s something you’ll want to make room for,” the new ad states.

“The story of a food so brutal it steals calves from their mothers and the flesh of creatures we humans incarcerate. Then, markets it as something edible. 

“The nutrients our bodies need to stay healthy exists in plants. Quit meat and dairy. Enjoy food without victims. Eat plant-based.”

‘Quit meat and dairy’.

Moreover, PBN’s co-founder Robbie Lockie, producer of the new ad, says he was ‘absolutely outraged’ by AHDB’s claims. 

“We’re in the midst of a climate crisis,” he said. “It is absolutely essential we cut our consumption of meat and dairy. “

Lockie then added: “However, the makers of the original ad claim they wanted to help people feel good. Because the media is ‘always trying to get people to eat less meat and dairy’. This is not only incredibly irresponsible, but it also denies the fact that animal agriculture is a leading driver for climate change.”


Check this out also, just for ‘interest’ – Mark

USA: CORY BOOKER BECOMES FIRST VEGAN SENATOR ON THE SENATE AGRICULTURE COMMITTEE – Brilliant !

Cory Booker Becomes First Vegan Senator on the Senate Agriculture Committee

CORY BOOKER BECOMES FIRST VEGAN SENATOR ON THE SENATE AGRICULTURE COMMITTEE

New Jersey Senator Cory Booker—who is working to dismantle factory farming—will be the first vegan to serve on the Agriculture Committee. 

Cory Booker Becomes First Vegan Senator on the Senate Agriculture Committee | VegNews

WAV Comment – Brilliant ! – Congratulations Cory – well deserved.

This week, Senator Cory Booker (D-NJ) was appointed to the Senate Agriculture Committee—becoming  the first vegan Senator to serve on the committee. Booker has been vegan since 2014 and is a longtime advocate for reforming agricultural systems, particularly factory farming, to create a more equitable food system for people and animals. Newly elected Senator Raphael Warnock (D-GA) was also appointed to the Senate Agriculture Committee—marking the first time in the committee’s history that two Black Americans have served as members simultaneously. 

“Our food system is deeply broken. Family farmers are struggling and their farms are disappearing, while big agriculture conglomerates get bigger and enjoy greater profits,” Booker said. “Meanwhile, healthy, fresh food is hard to find and even harder to afford in rural and urban communities alike. In the richest country on the planet, over 35 million Americans from every walk of life are food insecure.”

Booker on factory farms
In 2019, the former presidential candidate proposed the Farm System Reform Act (FSRA), a new bill that aims to transition animal agriculture away from factory farming. FSRA bans the opening of new large-scale concentrated animal feeding operations (CAFOs) and limits the growth of existing CAFOs in the meat and dairy sector. The bill also aims to phase out the largest CAFOs—as defined by the Environmental Protection Agency—by 2040 and hold large meatpackers accountable for the pollution they create. With his bill, Booker hopes to protect small-scale animal farmers who are often contractually bound to, and exploited by, large corporations. After the onset of the COVID-19 pandemic in 2020, FSRA has gained support from other Congress members, including Senator Elizabeth Warren (D-MA) and House Representative Ro Khanna (D-CA)—who filed companion legislation to FSRA in the House.  

After slaughterhouses became COVID-19 hotspots last year, Booker also introduced the Safe Line Speeds During COVID-19 Act, which aimed to protect workers, animals, and consumers from the dangers posed by higher line speeds in poultry, pig, and cattle slaughterhouses. “The fact of the matter is that our current food system is interconnected with so many issues of justice in America: racial justice, health justice, environmental justice, economic justice,” Booker said in a keynote speech at the National Food Policy Conference in July. “And our food system is fundamentally broken. It fails to reflect our collective values. And it is not a dramatization to say that the way we produce and consume food in this country is quite literally a matter of life and death.”

Booker on racial justice
Throughout his political career, Booker has spoken out about the inequities that Black Americans face, including in the agriculture sector. In November, Booker—along with Warren and Senator Krisitin Gillibrand (D-NY)—introduced The Justice for Black Farmers Act (JBFA), which seeks to end racist practices that have resulted in a great loss of land holdings and generational wealth for Black farmers. As a Senate Agriculture Committee member, Booker plans to advance a revised version of JBFA through Congress.

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Just trying to beam out a few positive rays of light this morning (6/2) in this currently dark world for many – Mark.

See also: UK: Things Looking Positive for a UK Live Export Ban Now It Has Left the EU. Campaigning Still to do, but Looking Goood. – World Animals Voice

UK: Things Looking Positive for a UK Live Export Ban Now It Has Left the EU. Campaigning Still to do, but Looking Goood.

Live farm animal exports to mainland EU at a standstill post-Brexit

Lucrative live shellfish trade also hit hard, with consultation over further restrictions on live animal exports ending soon

Livestock and live shellfish exports from the UK to mainland Europe are at a standstill as producers struggle with post-Brexit transport conditions.

In 2019, excluding lamb and cattle traded between Northern Ireland and the Republic of Ireland, a combined 31,000 cattle, sheep and goats were exported from the UK to the EU mainland. About 5% would have been exported for fattening for slaughter and the rest for breeding, the National Farmers’ Union (NFU) estimates.

National Pig Association (NPA) data shows about 12,000 breeding pigs were shipped from the UK to the EU in 2020. The UK does not export pigs for slaughter, the NPA said, although 1,000 to 2,000 pigs are sent from Great Britain to Northern Ireland each year when extra slaughter capacity is needed.

Since 1 January, no cattle, sheep or goats have left the UK for mainland EU markets, the NFU and NPA said.

“There have been no live exports of any [cattle, sheep or goats] since 1 January,” said John Royle, the NFU’s chief livestock adviser. “That’s because there are no border control posts [BCPs] for them at EU mainland ports.” Royle put the value of UK live food animal exports at between £20m and £30m in 2019.

Border control posts are where live animal paperwork and welfare is checked on arrival in the EU. Now that the UK is a third country for EU trade purposes, BCP checks are required.

Breeding pigs face the same problem. Up to 1 January, most UK breeding pig exports went from Dover to Calais on the P&O ferry, said Zoe Davies, NPA chief executive.

Now, post-Brexit, Davies said Calais would continue to take in UK horses, pets and chicks, “because they have a small BCP there that can cope with those. But they don’t feel its big enough to cope with pigs which come in groups of 200.”

“We flagged [the BCP issue] with Defra [the UK Department for Environment, Food and Rural Affairs] last year in June or July. But they basically said it was our problem,” Davies said. Since then, the NPA and NFU have been working together on finding EU ports willing to set up the control posts.

News of the live export standstill comes in the midst of a UK government consultation aimed at banning the export of live animals from England and Wales for slaughter and fattening. Areas outside the consultation’s remit include livestock for breeding, poultry and transport between England and Wales and Northern Ireland.

Royle added that the government consultation was having an additional chilling effect. He said it was “pretty clear” the UK government wanted to end the trade for fattening and slaughter.

Live mollusc exports from the UK have been hit equally hard. “Up to 31 December there was a trade in live mussels and other live bivalves like oysters, cockles and clams that was worth £20m to £30m,” said James Wilson, who farms mussels on the Menai Strait in north Wales, Britain’s largest mussel-growing area.

Since 1 January, bivalve exports have been suspended indefinitely, Wilson said, owing to EU water quality rules for third countries that now apply to the UK.

In Scotland, exports of male calves, which are of little value to dairy farmers, have also halted for a range of reasons unrelated to Brexit. The last shipment left in November 2019.

A Scottish government spokesperson said the trade had stopped because of a number of factors. Fewer male dairy calves were being born, owing to the greater use of sexed semen, for example, and more male dairy calves were being kept for rearing in the UK.

The Scottish government’s own consultation on restricting the live animal export trade is due to conclude on 26 February.

Responding to concerns about the collapse of live farm animal exports, Defra stated in an email that since 1 January consignments of cattle and equines have in fact been exported to the EU. Although the number of livestock exported was not given, Defra said the animals went from the UK to the Irish port of Rosslare, which has a BCP.

But Royle said that live export of farm animals to mainland Europe had “effectively been stopped because of Brexit, and can only resume if we establish BCPs on the EU mainland”.

Animal welfare can be severely compromised by live transportation, and the longer the journey the greater the risks. Compassion in World Farming’s chief policy adviser, Peter Stevenson, said he was “delighted” that the “inhumane” live export trade had “at least for now largely come to a halt”.

There have not, as yet, been any reported disruptions to the trade in day-old chicks, exported from Dover to Calais for breeding, a spokesperson for the British Poultry Council said. The UK exports tens of millions of chicks a year in an industry that was worth £139m in 2018.

Asked about live bivalve exports, Defra said it was in consultation with producers and the EU to ensure the trade could “continue securely”.

Defra added that molluscs such as oysters, mussels, clams, cockles and scallops could continue to be exported to the EU if they were harvested from class A waters. Wilson said less than 1.5% of English and Welsh waters were currently classified as class A for live molluscs.

Earlier this week, Defra confirmed it was putting in place a £23m compensation package for firms exporting fish and shellfish to the EU that can show they have suffered “genuine loss”.

https://www.theguardian.com/environment/2021/feb/05/live-farm-animal-exports-to-mainland-eu-at-a-standstill-post-brexit

And …

England and Wales to ban live animal exports in European first

Environment secretary hails ‘Brexit success’ for animal welfare, but poultry to be excluded and Northern Ireland exempted

This article was corrected on 7 December 2020 because it referred to a UK ban. The planned live exports ban will only apply in England and Wales.

WAV Comment – Start February 21 – we have now submitted our comments to DEFRA (in January 2021) as part of the live export consultation.  When the consultation closes; all submissions will be reviewed and a final decision associated with live animal transport issues will be made over the coming months.

Plans to ban the export of live animals for slaughter and fattening from England and Wales are to be unveiled by the UK’s environment secretary, George Eustice, on Thursday.

The Department for Environment, Food and Rural Affairs (Defra) said the plans were part of a renewed push to strengthen Britain’s position as a world leader on animal welfare.

An estimated 6,400 animals were sent to Europe for slaughter in 2018, according to Defra. Many of those left through the port of Ramsgate in Kent.

“Live animals commonly have to endure excessively long journeys during exports, causing distress and injury. Previously, EU rules prevented any changes to these journeys, but leaving the EU has enabled the UK government to pursue these plans,” Defra said.

The eventual ban would be considered a Brexit success, seeing England and Wales become the first countries in Europe to end this practice.

The beginning of a joint eight-week consultation in England and Wales would mark “a major step forward in delivering on our manifesto commitment to end live exports for slaughter”, said Eustice. “Now that we have left the EU, we have an opportunity to end this unnecessary practice. We want to ensure that animals are spared stress prior to slaughter.”

It is understood from a UK government source that the joint consultation will be used as the basis for discussions with Scotland. Those discussions, and the consultation findings, will then be used to examine ways of harmonising the ban.

However, live exports look set to continue in Northern Ireland which “will continue to follow EU legislation on animal welfare in transport for as long as the Northern Ireland protocol is in place”, according to Defra.

Poultry exports also appear set to continue, Defra added: “The measure on live exports will not impact on poultry exports or exports for breeding purposes.” The UK exports tens of millions of chicks a year in an industry that was worth £139m in 2018.

Above – A Positive Person to Have on Your Side – UK Prime Minister (Boris) Partner Carrie Symonds – Animal Rights Campaigner.

Asked if the eventual ban might be an achievement that could be credited to the prime minister Boris Johnson’s partner, Carrie Symonds, the source would not comment. Symonds is a patron of the Conservative Animal Welfare Foundation (CAWF) which has long lobbied for an end to live exports.

“We are hoping this consultation will lead to an end to live exports for slaughter and fattening, which has caused such enormous suffering, by 2022 or even next year,” said CAWF’s founder, Lorraine Platt. The foundation sent its latest research report on ending live exports to the UK government several weeks ago.

Compassion in World Farming’s chief policy adviser, Peter Stevenson, said the organisation was “delighted that Defra plans to ban live exports for slaughter and fattening. We have campaigned for over 50 years against the massive suffering caused by this inhumane, archaic trade, so this unambiguous proposal is very welcome.”

The RSPCA’s CEO, Chris Sherwood, was equally welcoming and said he looked “forward to seeing this happen as the RSPCA has campaigned on this issue for more than 50 years”.

In other parts of Europe, news of a planned British ban on live exports was welcomed by animal welfare groups. “This is great news, it is far too stressful to export live animals for slaughter,” said Iris Baumgaertner from Germany’s Animal Welfare Foundation, who added that the news followed a recent decision by the authorities in one of Germany’s largest cattle exporting regions not to approve the logs for 132 breeding heifers due to be exported to Morocco for slaughter, meaning the journey could not proceed. An appeal by the exporter was denied by the courts because, according to Baumgaertner, the judge said “whether it was today or in the future, the slaughter would still be inhumane.”

In September, the Dutch had already suggested the EU should begin to limit live animal exports. At an informal Agriculture and Fishery Council meeting, Dutch minister of agriculture, nature and food quality, Carola Schouten, asked the council to adjust animal welfare regulations and limit the transport of livestock for slaughter.

A special EU committee on animal transport has kept live export discussions in the spotlight this year. The European parliamentary committee on the protection of animals during transport began its hearings in October. MEPs critical of live exports have repeatedly asked the committee to consider bans on exports outside the EU, and suggested limiting transport times within the EU. The committee is due to sit again Wednesday afternoon.