Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent almost 30 years creating a kinder, more sustainable world for humans and animals alike.

Diet is linked to the diseases that kill most people in the affluent West – ‘degenerative’ diseases. Researchers at Viva! Health keep up to date with the latest science to show you why a varied vegan diet cuts your disease risk, and can improve your health.

And let’s not forget our magnificent Vegan Recipe Club which has hundreds of healthy, delicious and colourful recipes, helping people go and stay vegan.

Please, consider joining Viva! today so we can continue educating the public about the benefits of living vegan.

Join or renew:

Donate or join us | Viva! The Vegan Charity

If you can, please give £5 or more a month and become a Viva! Friend. You’ll receive Viva!life magazine PLUS an exclusive I’m a Viva! Friend mug, keyring, sticker pen and bookmark.

You’ll also receive some handy guides, wallcharts, and a free Films For Change 60 day trial where you can enjoy any film on their site – including an expansive collection of vegan documentaries! 

Yours for the animals,

Juliet Gellatley
Founder and Director

Regards Mark

Who we are