I know you probably don’t get to hear this a lot when you open your emails so I want to say it now, loud and clear:
I want to thank you from the bottom of my heart for the support you give to Animal Equality and the support you give to animals who suffer on factory farms and inside slaughterhouses around the world.
When you sign petitions, post about farmed animals on social media, attend protests, and make donations to Animal Equality…it all makes a difference.
It’s so inspiring for me to see more and more people like you supporting us and believing in our collective mission to end animal cruelty.
I’ve been fighting for animals for over 20 years now and it will never be easy to see an innocent animal suffering.
And yet, I can honestly say that I feel privileged to be writing this email to you. I have always felt privileged to work for animals. It’s my life’s mission and I will do it for the rest of my life.
But I have been through many difficulties.
When I founded Animal Equality with Javier Moreno and Jose Valle we started the organisation with no resources. We didn’t have the money to do much for animals and that was very hard.
On one occasion we ran out of money during an important investigation inside pig farms in Spain. We literally had to ask our friends to support us with donations to be able to finalise the investigation.
So they did.
And that became the first ever and largest investigation inside pig farms to be presented in Spain. It opened the news cycle that day.
We wanted to show people in the city where we lived what happens inside factory farms so we stood outside for hours showing the images. We couldn’t afford laptops so we chose to make banners instead.
And to save money, we made the banners out of cardboard we found outside clothing stores.
Those times were difficult because there wasn’t more we could do.
Now Mark, I’ll be honest with you, those were challenging times because every night I went to sleep thinking if only we had enough resources to be able to do more for animals.
I imagined what it could be like if we could have better cameras for our investigations or be able to hire a team to support Animal Equality’s missions or if we could meet journalists in an office instead of inside coffee shops.
We learned very quickly that without the time and resources we needed, we couldn’t help animals the way we wanted to.
Today, Animal Equality is a global force with more resources and a team of 100 people, but I still ask myself what more can be done. What else could we achieve?
That’s why people like you are so important. Because we can’t help animals by ourselves. In fact, we’re not even the main component.
The main component in helping animals is you.
Tomorrow I want to share with you a story that’s very important to me. It’s the story of an animal who is very close to my heart. I hope you’ll read it.
P.S. Right now, every donation made to Animal Equality is being matched by an anonymous donor until 31st December or until we reach our £150,000 UK goal, whichever comes first. This means if you donate today, you’ll be able to give twice as much to animals at no extra cost to you!
Animal Equality (UK)
124 City Road
London, EC1V 2NX
United Kingdom Charity no. 1168309
Here are just a few of their investigation videos – find more by Googling ‘Animal Equality’