Category: Farm Animals

you decide whether they live or die

We are a society that has got used to violence.

click on the picture

Every year around 60 billion animals are murdered worldwide to satisfy the greed of industry and carnivores.
It’s an extremely cruel and violent practice, but that’s how the meat mafia works.

The machinery draws its energy from the large power plants of economy, press, religion and politics, but the energy itself is extracted in the deep, dark tunnels of the thought mines of human indifference.

The meat eaters in the billions help to maintain this system of exploitation, extermination, crime against animals, although they are informed almost every day, and even by conventional media, about the Holocaust of animals.

When you buy eggs or milk, meat or fish, you are paying the ones who make the money to do the dirty work … you are not innocent of these crimes if you still consume animal products … your money is that what they want … and they go all out to get the most money … by the cheapest means and the worst animal suffering …it’s time to stop eating animals and their products, it’s time to say … Animals of any kind are not resources, they are individuals, part of our Earthling family.
Speciesism and anthropocentrism are both ideologies that have enforced and manifested the highest contempt for life in the non-human world.

Don’t be a follower of these filthy ideologies; finish them.

My best regards to all, Venus

EU / China: EU investments driving unsustainable farming in China.

17 December 2021

Study found a significant increase in EU investments flowing to the Chinese livestock sector following the introduction of new investment rules in China. In the absence of sufficient animal welfare related standards in the country, this practice harms the global transition towards sustainable food systems, and fuels the public health and environmental crises the planet faces.

In 2020, EU and EFTA-based investors owned shares worth around €4.5 billion across four of the largest Chinese meat and dairy companies: WH Group, Muyuan, Mengniu and Yili. With the introduction of new investment rules in China, investors like JP Morgan Asset Management Europe, Allianz SE and BNP Paribas significantly increased their shareholding. 

In recent years, European livestock giants like Tonnies and Danone have also entered the Chinese market. Tonnies, whose core business is pork and beef processing, spent €500 million in 2019 on a slaughter and butchering centre in the Sichuan region, initially for two million pigs a year (rising to six million), while Danone earned almost €1 billion in profits from the 2021 sale of its stake in Chinese dairy company Mengniu. The Norwegian sovereign wealth fund, which holds the world’s biggest stock portfolio, also entered the market after the new rules were introduced, now owning shares worth approximately €437 million in these four companies. 

The business opportunities may seem eye-watering, but a perfect storm of economic, cultural and regulatory issues that accompany EU investments into the Chinese livestock sector could lead to misery for millions of animals. China’s livestock sector is growing in the direction of greater intensification and automation, and the welfare problems associated with intensive livestock are well known and increase with scale.

In addition to being detrimental to animal welfare, intensive industrial farming has a very negative impact on the environment (air, water and ground pollution), biodiversity (as related land-use changes often lead to habitat loss), public health (as intensive conditions tend to favour the spread of zoonoses and antimicrobial resistance) and climate change (as animals emit greenhouse gases, and also because of the related deforestation). Intensive farming also leads to huge volumes of waste (i.e. high level of water use, animal remains, excrement, water and soil pollution). 

Without careful management and awareness of the welfare concerns associated with intensification and automation – and in the absence of further regulation in China – EU investments risk transforming China into a living laboratory for futuristic experiments in animal husbandry, with consequences that could affect the entire planet. 

In that context, the EU-China Comprehensive Agreement on Investment (CAI) – which has not been ratified yet – is also a missed opportunity as it does not allow to address a situation where investments fostered under the deal would fuel unsustainable sectors.

To prevent such situation, Eurogroup for Animals thus calls on the European Commission, the European Parliament and EU Member States to:

  • adopt effective rules on due diligence, including animal welfare within their scope; 
  • bring up the animal welfare dimension in the work started with China on agreed terms for responsible investment;
  • establish a cooperation mechanism with China around animal welfare standards;
  • promote a reform of the Environmental, Social and Governance (ESG) principles in multilateral development banks where the EU and/or its Member States are share owners to include EU-equivalent animal welfare  requirements.

The sustainability of EU investments in the Chinese livestock sector – The role of Animal Welfare

File

Report: The sustainability of EU investments in the Chinese livestock sector – The role of Animal Welfare2.38 MB

Regards Mark

California: Suffering and mass murder of male chicks

Report Animal Equality-December 16, 2021

Animal Equality has released its latest undercover investigation exposing serious violations of California’s animal cruelty laws inside a major U.S. meat supplier.

Animal Equality has released a new investigation documenting shocking scenes of suffering and abuse of birds at a Foster Farms hatchery in Stanislaus County, California.

This facility provides baby chickens to farms managed by Foster Farms, where they are raised and then slaughtered.
Foster Farms supplies major west coast grocery chains as well as the fast food chain Chick-fil-A.

The investigation exposed serious violations of California’s animal cruelty laws and showed chicks routinely being inhumanely killed or left to slowly die from injuries.

PROLONGED SUFFERING AND DEATH: At the hatchery, video footage documented chicks left to suffer for hours after being mutilated and severely injured by machinery, before they were dumped into a chute to be ground up while still alive.

Chicks who were just a few hours old were found with their bodies ripped open and internal organs exposed.
Others were caught or crushed by processing equipment that moved the birds along on conveyor belts.

Some chicks became trapped in hatching trays and were pulled into washers, where they were scalded and drowned in hot water.

Viewer discretion is advised.

CRIMINAL WELFARE VIOLATIONS: The investigation found serious criminal violations of animal cruelty laws:

Newly hatched chicks were crushed or mutilated by automated processing machinery.
Live chicks were found drowning in water and chemical foam on the floors underneath conveyor belts.
One chick was discovered alive in a hatching tray that had gone through the washing machine which uses hot, high-pressure water.

Continue reading “California: Suffering and mass murder of male chicks”

Mexico- brutal treatment of fish in aquaculture industry

Latest news and updates from Animal Equality

This new investigation exposes the suffering of fish that have no protections under Mexican law.

Animal Equality infiltrated tilapia farms in Mexico for the first time and uncovered the suffering of these animals at the hands of aquaculture due to the lack of laws protecting them from cruelty.

ASFIXIADOS: LA CRUEL INDIFERENCIA HACIA LOS PECES EN MÉXICO

In Mexico, according to the National Service of Health, Safety and Agri-Food Quality of the Ministry of Agriculture and Rural Development, there are no “Mexican Official Standards or other regulations that regulate the sanitary processing of fish meat and other aquatic animals.”
And the National Commission of Fisheries and Aquaculture (CONAPESCA) claims that they leave them to die of asphyxiation out of the water despite evidence that the fish feel pain.

Our investigators documented shocking scenes showing the cruel practices, including:

-baby fish handled violently, killed by being crushed by the weight of others and, like the females, discarded as they are not considered economically profitable;

-up to 400 kg of fish packed into the same container and crushed against each other;

-cannibalism: In one of the farms, the operators mentioned that the fish had not been fed for at least 6 months, so they began to eat each other;

-how injured fish are thrown into the trash or used as food for other animals;

-witnessing the larger 2-4 year old fish being left on the floor to die from suffocation;

-switching fish from one tank to another over a 6-8 hour period, during which they kept the fish with little oxygen, exposed to direct sunlight and with so little water that they could barely change position or move around.

Killed While Fully Conscious

In addition to the deplorable hygienic and sanitary conditions in which the fish are forced to live in the farms investigated, it is common practice in the industry for them to be killed without being stunned.

Only in one farm did they try to do so using ice, but with an inadequate method that only prolonged the stress and suffering of these sensitive animals.

Similarly, their organs are removed while they are still conscious, and even after this, some show signs of life such as opening their mouths, expanding their gills and wriggling.

ASFIXIADOS: LA CRUEL INDIFERENCIA HACIA LOS PECES EN MÉXICO

Fish Feel

According to Dr. Lynne Sneddon, Director of Bioveterinary Sciences at the University of Liverpool, fish experience pain on a level comparable to mammals.
And behaviorally, they also exhibit some of the same traits as mammals: forming relationships, remembering their own actions, making decisions (i.e. evaluating risks and benefits), expressing emotions (experiencing positive and negative affective states) and also having some level of consciousness.

Despite this evidence, fish have no legal protections in Mexico.
In fact, the Federal Animal Health Law does not even recognize them as animals and the norms that establish methods of transport, stunning and slaughter do not apply to them.

“The practices that are applied to fish for breeding and consumption would be considered illegal if they were used with land-raised animals such as cows and pigs, yet they are practiced regularly and there is no legislation to prevent it”.
(Dulce Ramirez, Director of Igualdad Animal México)

ASFIXIADOS: LA CRUEL INDIFERENCIA HACIA LOS PECES EN MÉXICO

Unlike other countries where there are laws that do not allow fish to be subjected to cruel treatment, in Mexico there is no regulation on fish welfare, neither mandatory nor voluntary certifications.
Leaving the fish in the hands of people who are not trained properly or trained on the specific needs of species, means more immense suffering for these animals.

Even if their moans and cries of pain cannot be heard by us, it is clear that fish feel pain and do not want to suffer.

ASFIXIADOS: LA CRUEL INDIFERENCIA HACIA LOS PECES EN MÉXICO

Please support our investigations that educate consumers and help change laws for animals.

https://animalequality.org/news/disregard-for-fish-in-mexico/

(Photos: Animal Equality)

And I mean…The life of the fish is difficult for us to understand because their world is alien to us.
We rarely see them as individuals, but mostly speak of them as mass, which is given in kilograms and tons.

Fish cannot scream or show their pain sensations in any other way.

Whether from aquaculture breeding or as caught in water it makes no difference: in most countries there are no legal regulations on how fish are to be treated and killed.

The focus here is only on the benefits for humans associated with the exploitation of non-human animals. The main aim is to breed as many fish and aquatic animals as possible for consumption and to keep costs as low as possible.
This leads to an indifference to the interests of these living beings, who have to lead a miserable, unreasonable life and die a cruel death.

In breeding farms, a large number of fish is usually kept in a very small space, the available space is minimal and in some cases consists of only one cubic meter of water per fish.

Fish farming in aquaculture causes unspeakable suffering. According to the Fishcount organization, between 51 and 167 billion fish are raised and killed on aquaculture farms each year.

And this despite the fact that science has long proven that fish feel stress and pain in a similar way to mammals, birds and reptiles.

Industrial fishing as well as aquaculture have catastrophic effects on the environment too.
Aquaculture means nothing else than factory farming under water. It contaminates the water with ammonia, nitrates and parasites.

Fishing is devastating for the marine ecosystem.
The gigantic trawlers’ nets destroy much of the marine life.
40% of the marine animals fished are considered useless “bycatch” and are simply thrown back into the water – dead or seriously injured.

Many stocks have already been used up or are about to run out.

Ethical and ecological reasons prohibit the consumption of fish.

Let us let the animals live in peace and let us not contribute to the destruction of the marine life for a culinary delight.

My best regards to all, Venus

UK: ‘UK’s largest ever’ bird flu outbreak reported in Northern Ireland.

 

Outbreaks of bird flu have been reported across the UK
© PA Outbreaks of bird flu have been reported across the UK

‘UK’s largest ever’ bird flu outbreak reported in Northern Ireland (msn.com)

‘UK’s largest ever’ bird flu outbreak reported in Northern Ireland

The cases were identified in a commercial poultry flock of 14,000 birds near Markethill in County Armagh and a commercial duck flock of 22,000 in Coagh, County Tyrone.

Disease control measures including the humane culling of the affected birds have been put in place.

Two positive cases were confirmed earlier this month in each of the counties, at Aughnacloy and Broughshane.

Chief veterinary officer Dr Robert Huey has called on flock keepers to “urgently review” their biosecurity measures.

Bird flu has been affecting a range of poultry operations. File pic
© Reuters Bird flu has been affecting a range of poultry operations. File pic

“Unfortunately notifiable avian influenza is strongly suspected in two further commercial flocks in Northern Ireland,” he said.

“This is now not only the largest ever outbreak of HPAI in the UK but also in Northern Ireland and we must do all we can to protect our flocks, protect our businesses and protect the economy.

“I cannot stress enough how important it is that flock keepers reassess all of their biosecurity measures immediately.”

About half a million birds have been culled so far, according to UK chief veterinary officer Christine Middlemiss, who said there were 38 infected premises in England, Scotland and Wales.

‘We cannot afford to be complacent’

Northern Ireland Agriculture Minister Edwin Poots warned a “critical point” had been reached in managing the outbreak.

“This strain of H5N1 spreads quickly and could wipe out an entire flock in a matter of days,” he said.

“I am urging all bird keepers to proactively assess your current biosecurity measures and redouble your efforts to keep this disease out of your flocks.

“We cannot afford to be complacent and must act now to protect our flocks.”

Temporary control zones (TCZs) have been introduced at the sites of suspected cases and samples have been sent to the National Reference Laboratory for testing.

If avian flu is confirmed, the TCZs will be replaced with a three-kilometre protection zone and 10km surveillance zone.

Some 22,100 ducks were culled earlier this month after the bird flu case in Aughnacloy, with the same measured applied to the “small backyard flock” in Broughshane.

Flock owners will receive compensation for their lost livestock.

Regards Mark

England: Remember ‘Geronimo’ The Alpaca, and The Government Ministry Who Murdered Him Under Claims He Had BVT. Now Post Mortem Tests Find He Did NOT. And The Public Are Supposed To Believe Justification By Them In Government For A Badger Cull ? ! ? !

Geronimo the alpaca at Shepherds Close Farm in Wooton Under Edge, Gloucestershire
© Imagebridge Geronimo the alpaca at Shepherds Close Farm in Wooton Under Edge, Gloucestershire

Geronimo ‘killed for nothing’ as campaigners claim post-mortem reveals animal did not have TB

Post-mortem tests on Geronimo the alpaca, who was euthanised by vets in August after testing positive for bovine tuberculosis, failed to provide conclusive findings of the animal’s health.

Geronimo was culled by government officials in August after his owner, Helen Macdonald lost a lengthy legal battle to stop the killing.

She insisted that the two previous bovine TB tests returned false positives and Geronimo should have been tested a third time or allowed to live to aid research into the disease.

The alpaca was put down after police officers and staff from the Department for Environment, Food and Rural Affairs (Defra) arrived on Ms Macdonald’s farm in South Gloucestershire on 31 August.

At the time, Defra indicated the initial post-mortem had found a “number of TB-like lesions“, but further tests would be needed.

Middlemiss – CVO

Chief veterinary officer Christine Middlemiss said that after further tests, it was not possible to culture bacteria from tissue samples meaning that whole-genome sequencing could not be carried out.

“Due to the complexity of the disease, further testing has not enabled us to use whole-genome sequencing to try to understand how the animal became infected in the first place,” she said.

“It is important to remember that infected animals can spread the disease to both animals and people before displaying clinical signs, which is why we take action quickly to limit the risk of the disease spreading.”

Defra said the additional bacteria culturing process carried out is not used to validate previous test results, but instead to identify which strain of the disease is present and inform decisions on testing other animals in the herd.

Dominic Dyer, who had campaigned alongside Ms Macdonald to save Geronimo, said the post-mortem examination results showed the animal did not have bovine TB.

“We finally got the full post-mortem results and it’s clear this animal did not have TB,” he said.

“This case shows the level of incompetence, negligence and deceit on TB policy within Defra that goes back decades.

The Badger Cull – Government incompetence, negligence and deceit on TB policy within Defra that goes back decades.

“Helen was a scapegoat. The poor alpaca Geronimo was killed for absolutely nothing in the most brutal disgusting way in front of the world’s media.

“This is a shameful, shameful incident when it comes to the environment policy and TB policy in this country.

George (Useless) Eustice

“It’s about time that George Eustice took responsibility, and the prime minister firstly apologise to Helen, compensated her for all the pain and suffering she’s gone through and make sure that this never happens again.”

Geronimo ‘killed for nothing’ as campaigners claim post-mortem reveals animal did not have TB (msn.com)

Related articles / news:

Geronimo the alpaca did have TB, Defra insists despite inconclusive post-mortem (telegraph.co.uk)

Geronimo the Alpaca’s owner reacts to ‘incredibly sad’ post-mortem results | ITV News West Country

Tests on Geronimo the alpaca fail to find source of bovine TB – BelfastTelegraph.co.uk

Geronimo the alpaca was wrongly put down by Government, post-mortem reveals – Bristol Live (bristolpost.co.uk)

‘Inconclusive’ evidence of TB in Geronimo the Alpaca who was put down | Wilts and Gloucestershire Standard (wiltsglosstandard.co.uk)

Culture results for Geronimo the alpaca – GOV.UK (www.gov.uk)

Our past posts relating to Geronimo:

Search Results for “Geronimo” – World Animals Voice

In lieu of this, we feel both of them should walk – out of their positions.

What a pathetic example of animal murdering when there is no justification – and remember all the thousands of badger deaths this pair are responsible for.

Regards Mark

There is no such thing like “humane meat”

When you receive a call about your vehicle’s extended warranty, you likely hang up without paying a dime—you know it’s a trick.
However, shoppers often don’t apply the same kind of thought when at the grocery store.
Unfortunately, much like a suspicious call offering a deal that’s too good to be true, “humane” and “sustainable” labels on animal-derived foods are deceptive.

Instead of selling delicious vegan foods that are truly humane, many companies simply slap misleading labels touting compassion on the same types of cruelly sourced products that they’ve sold for decades.
This is known as “humane-washing,” and it’s a marketing ploy that makes consumers believe that they’re making kind choices when they’re actually not.

Here, we’ll break down what these deceptive labels really mean.

‘Grass-Fed’ Cows

The U.S. Department of Agriculture doesn’t verify the accuracy of producers’ claims, so it’s nearly impossible to know what the cows really ate.
“Grass-fed” cows are still subjected to mutilations without painkillers—hot irons are pressed into their skin, and their sensitive horns are burned off.
Farmers and ranchers may clear vast acres of land filled with natural plant life in order to graze cows, which kills wildlife and causes erosion.

’Cage-Free’ Chickens and Eggs

-Hens used in the egg industry live in dark, severely crowded warehouses.
-The tips of chicks’ beaks are commonly burned off.
-Up to 86% of hens used in cage-free egg production have broken bones.
-All male chicks are killed—often ground up or thrown into the trash to suffocate—because they’re considered useless by the egg industry.

What if Animals Raised With ‘No Antibiotics’ Get Sick?

Producers can use this label as long as they provide “sufficient evidence” that the animals were raised without antibiotics.
More animals can suffer and die because farmers don’t treat them when they get infections, in order to keep the deceptive label.

Which Animals on Farms Are Raised With ‘No Hormones’?

This label applies only to the flesh and milk of cows. It’s illegal to give hormones to chickens, pigs, and turkeys, so any company advertising hormone-free products from these animals isn’t doing any extra work.

If you look closely, you should find a stamp reading, “Federal regulations prohibit the use of hormones.”

Essentially, this is the equivalent of marketing zero-calorie water but with cruelty to animals thrown into the mix.

Continue reading “There is no such thing like “humane meat””

Brazil’s Amazon beef plan will ‘legalise deforestation’ say critics.

A family-run cattle ranch in Acre, Brazil
A family-run cattle ranch in Acre, within the proposed Amacro sustainable development area. Critics of the plan claim that intensifying agriculture will lead to increased deforestation. Photograph: Luisa Dörr/Fern

Brazil’s Amazon beef plan will ‘legalise deforestation’ say critics

The beef industry hopes a planned deforestation-free farming zone will tempt buyers back but many fear it will drive up illegal tree felling

Brazil’s Amazon beef plan will ‘legalise deforestation’ say critics | Deforestation | The Guardian

For many, the overriding image of agriculture in the Amazon is one of environmental destruction. About 80% of deforestation in the region has been attributed to cattle ranching, tainting beef exports.

Brazil’s beef industry hopes to tempt buyers back to the Amazon region, which covers about 40% of the country’s total area, with a new deforestation-free pledge. But critics are concerned it could effectively legalise deforestation in the region.

In May, government officials began fleshing out the details of the so-called Amacro sustainable development zone, which it is hoped will lead to a massive intensification of agriculture in the Amazon. The Brazilian president, Jair Bolsonaro, is expected to greenlight the project later this year.

The Amacro zone – an acronym taken from the states it covers: Amazonas, Acre and Rondônia – is a vast 465,800 sq km (180,000 sq mile) region in north-west Brazil. It encompasses the Mapinguari national park, Brazil’s fifth largest protected area, and the Kaxarari indigenous territory, where the tribe has struggled to defend its land against loggers. Greenpeace has identified the northern portion of the zone as an emerging deforestation hotspot.

Previous agricultural development projects have led to the loss of vast tracts of native vegetation in other parts of Brazil, but Amacro’s proponents promise it is being designed to prevent illegal deforestation. Edivan Maciel, the former agriculture secretary in the state of Acre, says the aim is to produce more beef on land that has already been cleared. It is about “optimising what we already have without having to advance over the forest”, says Maciel, a Bolsonaro-allied appointee.

But Humberto de Aguiar, a federal prosecutor in Acre who handles environmental crimes, told the Guardian that the effect of the plan is such as “to legalise the deforestation already being done”.

It’s very difficult to stay legal. If I had another means of survival, I would leave

Gabriel Santos*, small-time rancher

Amacro is the brainchild of Assuero Doca Veronez, a powerful figure in Amazonian agribusiness, who told a Brazilian news site last year that “deforestation for us is synonymous with progress”. Veronez, a ranch owner and president of Acre’s Federation of Agriculture and Livestock, was fined for illegal deforestation in 2006. He denied any wrongdoing and said he sold the property in 2002.

Veronez says more intensive cattle ranching will enable more beef to be produced on less land and protect against deforestation. He claims to produce about 2.5 times the state average for beef. “Amacro can contribute to the preservation of these areas,” he says.

The idea that a shift to intensive ranching could cut deforestation in the Amazon is disputed by some researchers. It may be a flawed approach, concluded a University of California report in 2017, which noted, “the opposite could be true”.

Judson Valentim, a researcher at Brazil’s agriculture research agency, says intensification is unlikely to change the system responsible for the breakneck pace of deforestation. Veronez, like most large ranchers, relies on a network of smaller producers, most of whom, according to Valentim, lack the technical and financial resources to invest in more efficient grazing practices.

While ranchers like Veronez may avoid deforestation, their suppliers may not have the luxury to do so, says Valentim.

Growing demand for Amazonian beef has tempted more local people to raise cattle as a viable livelihood for feeding their families, leading to a sharp increase in illegal deforestation.

Gabriel Santos*, a small-time rancher from the Amacro zone, has been fined more than $130,000 (£96,000) for illegally clearing land in the reserve for grazing. But he says converting the forest to pasture is his only viable economic option.

Revealed: UK supermarket and fast-food chicken linked to deforestation in Brazil

Read more

Because Santos’ farm has been blacklisted by regulators, he cannot sell cattle directly to slaughterhouses. So he sells to a middleman, who sells on to the big ranchers.

If big ranchers become more productive, even if they do so without cutting the forest, it pressures the forest-razing cattle producers beneath them to grow their operations as well, says Valentim.

Veronez says he has nothing to do with other people’s environmental issues: “I’m absolutely against this kind of control.”

Although Brazilian law restricts most Amazonian landowners from clearing more than 20% of their property, lack of regulatory oversight helps to explain why 94% of deforestation may be undertaken illegally.

“It is very difficult to stay legal,” says Santos, who has racked up half a dozen eviction orders because of unpaid fines. He says with an annual income of $10,000, he cannot pay. He hides when government agents come to his property and fears he will eventually be hauled to jail. He attributes a recent heart attack to the stress.

“How am I going to support my family?” he pleads. “If I had another means of survival, I would leave. I only stay here because I have nowhere to go.”

Regards Mark

UK: Christmas Shopping? Why ‘The Worst Toy In The World’ Could Be The Most Ethical Gift You Buy.

“From an early age we are presented with an idealised view of what farms are like and how animals live on them.”

World Animal Protection hopes to change that with their Factory Farm Playset. Or ‘the worst toy in the world’, as they have labelled it.

Unlike ordinary farmyard toys, the playset has been designed to show the unnatural living conditions forced upon cows, pigs and chickens on intensive farms. It even has a warning on the packaging highlighting the methane and CO2 emissions from farming that contribute to climate change.

“While 5 or 6-year-olds may not have a grasp on politics, diplomacy and global issues, they have a clear sense of right and wrong and the need to make changes,” says Lindsay Duncan, UK Campaigns Manager for Farming at World Animal Protection.

The charity hopes the 1/32 scale model will allow children “to reimagine the traditional farmyard narrative we are taught while we are young.”

What is factory farming?

It is estimated that at least 50 billion animals are reared on factory farms every year. This means they are deprived of natural light, outdoor space and sustainable feed.

Designed to maximise production and minimise costs, agribusinesses keep livestock like cattle, poultry and fish at high stocking densities on large-scale production plants.

These cramped conditions cause serious health problems for many animals.

Over 80 per cent of factory-farmed pigs in the U.S. have pneumonia upon slaughter, while battery-farmed chickens spend their entire lives in a cage smaller than an iPad.

Weight-gain drugs administered through feed cause chickens to reach slaughter weight after only 35 days. This process would take over 90 days under natural conditions.

How does intensive farming impact the environment?

The Factory Farm Playset not only highlights the ethical dilemmas of intensive farming, it also underlines its correlation with climate change.

“Animal agriculture is responsible for producing the equivalent of 7.1 giga-tonnes of CO2 per year – that’s 14.5 per cent of greenhouse gas emissions,” continues Duncan.

If left unchecked, agriculture is projected to produce 52 per cent of global greenhouse gas emissions in the coming decades – 70 per cent of which will come from meat and dairy alone.

“We have to have a reduction in meat eating and an end to factory farming to help avoid further damage to the climate. Eating less meat and growing crops for human beings instead of animals uses significantly less land and resources, drastically reducing emissions and taking the pressure off wild animals and their habits.”

And while the Factory Farm Playset is designed for children, World Animal Protection hopes adults will come to the same conclusion.

“We can all learn something from it to help protect the planet for future generations. We, the ‘grown-ups’, have to change our ways, and quickly.”

World Animal Protection’s ‘Say Yes to Less’ campaign is encouraging people in the UK to do their bit to put an end to factory farming by taking meat off their plates – for a day, a week, or a whole month.

Watch the video above to find out more.

Regards Mark