WAV Comment: A lot of British animal activists have had serious issues with ‘McD’ for many years; and we personally would never go near the places after the huge McLibel trial which took place (in the UK) between activists and the burger giant many years ago – see Defending the Indefensible – Has Anything Changed in the ‘David and Goliath’ World ? – World Animals Voice
Now – Chris Kempczinski is McDonald’s chief executive. In a call with analysts, he said: “Plant-based products are an ongoing consumer trend.“It’s not a matter of if McDonald’s will get into plant-based, it’s a matter of when.”
We support anything that stops animal suffering and killing, and yes, plant based is the way to go forward; so we support this move in that sense. Mc will always be Mc as far as we are concerned; but everyone has their own choices to make.
We suggest you watch the video in the link above and then make your choice.
McDonald’s Officially Debuts Vegan McPlant Range To Gauge Consumer Interest
McDonald’s is testing its vegan McPlant range in Sweden and Denmark, beginning with a ‘juicy, spicy, and plant-based’ burger
McDonald’s is beginning to roll out its vegan McPlant range.
The fast-food chain is trailing a meat-free burger in Sweden, until March 15, and Denmark, until April 12.
The patty is described as ‘juicy, spicy, and plant-based’ and is made from pea and rice protein. It is served on a bun along with melted cheese, lettuce, tomato, onion, pickles, mayo, mustard, and ketchup.
While the burger is plant-based and can be customized to not contain dairy, the patty is fried on the same grill as its beef counterpart.
Vegan McPlant Range
Last year, McDonald’s announced it will test its plant-based burger in multiple markets during 2021.
It says it will also test both breakfast sandwiches and chicken alternatives.
Following the announcement of more vegan McDonald’s options, an expert has said the new range shows the ‘future of meat is plant-based’.
Chris Kempczinski is McDonald’s chief executive. In a call with analysts, he said: “Plant-based products are an ongoing consumer trend.“It’s not a matter of if McDonald’s will get into plant-based, it’s a matter of when.”