SMACC- Report 2021
A recent report by SMACC (Social Media Animal Cruelty Coalition) documents how animal cruelty is being promoted.
Videos on the social media platforms TikTok, YouTube and Facebook were analyzed for 13 months.
Perhaps the most amazing revelation is that the approximately 5,480 individual videos that were documented were viewed a total of 5,347,809,262 times at the time the report was written.
89.2% of them were hosted on Youtube because they are easier to find there.
In one of the many staged animal rescue videos on YouTube, a dark tiger python wraps around a gibbon.
The great ape is freed by a man who appears at the scene with a video camera, apparently “by chance”.
This staggering number is associated with extreme agony for the animals concerned – and the platforms that host such content have benefited by millions, according to the report.
The data clearly confirm that online content that is cruel to animals is a major global problem.
The five most commonly shown animal species were birds of various species, dogs and cats, wildlife, snakes, and primates.
Social Media Animal Cruelty Coalition (SMACC)
In 2020, founded the Asia for Animals (AfA) network – SMACC – to answer the hundreds of inquiries its member organizations have received.
The main SMACC organizations include: Action for Primates, AnimalsAsia Foundation, Humane Society International, PETA Asia and World Animal Protection.
E-mails and phone calls described horrific animal cruelty to organizations, including the burial of live animals, the mistreatment of companion animals, the setting on fire and the recent fake rescue videos – all posted freely on social media.
According to the SMACC report, the videos found on social media platforms showed animals being drowned, broken limbs, and even how mothers were killed and their babies stolen from them.
The report states that “animals have become silent victims of the hunt for clicks and advertising dollars as videos promoting, encouraging, and benefiting from their abuse become rampant”.
The hunting videos regularly feature foxes, hundreds of species of birds and wild boar, as well as animal fights.
Of the 5,480 videos that were recorded, 2,634 were assigned to the topic of “hunting”. These videos often show protracted deaths, extreme suffering, and both legal and illegal hunting methods used by the hunters.
The availability of thousands of hunting videos on social media platforms encourages this cruelty.
It is actively encouraged and normalized while the activity is being sold as “fun and exciting” and at an extreme cost to the wildlife.
The report quotes Nick Stewart, World Animal Protection’s Global Head of Wildlife Campaigns, as saying, “Wild animals are not props, toys, or entertainers; they are sentient beings with a right to life.”
Adam Parascandola of Humane Society International said, “The devastating data uncovered by this research only scratches the surface to reveal the shocking levels of animal cruelty on social media.”
Fake Animal Rescue Videos
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