These industries and companies literally hire people whose job is to find ways to make us buy these products and attempt to distract us from the truth of what is going on.
Take this guy, Richard Berman, a Washington DC lobbyist and PR strategist. Richard Berman has been given the nickname Dr Evil by his critics. Why? Well, he’s attacked the charity Mother’s Against Drink Driving for trying to introduce drink driving regulations, he’s been given millions of dollars by the tobacco industry, and he’s been paid by some of the biggest players in the animal farming world, like Tyson.
It’s perhaps unsurprising then that he has turned his attention to plant-based meat in recent years.
Another term we hear used a lot is ‘responsibly sourced’. Take Tesco, for example, they claim on their website that, “Our approach to responsible sourcing, and our use of the terms “Responsibly Sourced” and “Sustainably Sourced” on our packaging, are governed by the Sustainable Seafood Coalition (SSC)”
That sounds great. What is the Sustainable Seafood Coalition?
Well, it’s an organisation founded by some of the biggest seafood companies in the world like Birds Eye and Young’s and is a partnership between many of the biggest retailers, seafood companies and supermarkets in the world. The only problem is, that doesn’t sound very objective, but what about their codes of conduct?
“The SSC Codes of Conduct are voluntary agreements on responsible sourcing and labelling, developed by SSC members,” according to the SSC website.
Voluntary codes of conduct are codes that are created by businesses and industries and are then self-enforced. As their codes of conduct state, “Ultimately, it is the responsibility of individual businesses to ensure alignment with the Codes”
So in essence, many of the biggest sellers of seafood in the world have created their own set of voluntary codes. They have then placed themselves in charge of making sure that they themselves are abiding by the codes that they created and now because of this they claim that the seafood they sell is ‘responsibly’ or ‘sustainably’ sourced.
But what about family farms, shouldn’t we just support them. Well, 98 per cent of farms in the US are classed as family farms, which even when just viewed alongside the fact that USDA data shows that 99 per cent of farmed animals are factory farmed in the US, makes you realise that perhaps the notion of a family-run farm has nothing to do with an animal’s actual wellbeing, but is instead a marketing ploy to make you think of a romanticised ideal of farming which quite frankly doesn’t exist.
The same is true of local farms as well. Every farm is local to someone. Plus how does geographical location determine the morality of what happens on a farm? Does a farm get more ethical the closer you get to it? Yet we’re always told to support our local family farmers.
All of this is just the tip of the iceberg.
It’s time for us to see through the labels, marketing ploys and phrases that these industries use to hide from us the horrific reality of what is happening to animals. These industries are reliant on humane washing, which is why they relentlessly do it. But once we recognise the big lie that they perpetuate, they’ll soon be forced to realise that the blood they have on their hands is a lot harder to wash off.
Continued on next page.