Nestlé’s Meal Delivery Service Launches 6 Vegan Options For The First Time
Freshly is seeing growing demand for meat-free, plant-based options
Nestlé-owned brand Freshly just launched its first-ever vegan ready meal range.
Freshly is a weekly subscription service that delivers fresh, cooked meals. A team of chefs and nutritionists developed the meals without artificial ingredients, chemical preservatives, and highly processed sugars.
Freshly is introducing six plant-based options under its Purely Plant brand. Customers can reheat the meat-free meals in around three minutes.
The vegan items include the Creamy Buffalo Cauli Mac and Cheeze, Farmstead Baked Pasta with Melty Cashew Cheeze, and an Indian-Spiced Chickpea Curry Bowl.
Freshly also offers a Moroccan Herb Falafel Bowl, the Rainbow Harvest Plant-Based Burger, and its Unwrapped Salsa Verde Burrito – also known as a ‘naked burrito’.
Demand for plant-based food climbs higher all the time. A report from earlier this year found that the US vegan food market increased by 27 percent during 2020.
This is nearly twice as fast as the total US retail food market, which grew by 15 percent.
According to Freshly, 65 percent of its customers identify as ‘flexitarian’. Flexitarians eat mostly plant-based meals but occasionally consume animal products.
Freshly Founder and CEO Mike Wystrach said the company is ‘thrilled’ about the new additions.
“We’re thrilled to provide our customers with a convenient way to incorporate minimally processed, plant-based meals into their routines,” he said.
“We recognize that it can be challenging to eat a more plant-based diet without sacrificing on taste; but with the launch of Freshly’s Purely Plant, we’re laser-focused on delivering a variety of delicious, convenient, and better-for-you meal options, while also supporting flexitarians looking to make simple changes towards a more plant-based lifestyle.”
Some consumers may be weary of supporting Nestlé for ethical reasons.
The world’s largest food and beverage company has been accused of using child labor, unethical water mining, and causing significant deforestation.
Nestlé To Launch New Plant-Based Pea Milk In UK Stores Next Week
The Wunda range is rivalling Swedish plant-based giant Oatly on its quest to ‘offer something different to what’s already on the shelves’…
Nestlé is bringing its range of plant-based pea milk to UK stores next week under the Wunda brand.
It comes after the food giant launched in Europe last month.
Wunda pea milk
The Wunda range is made from protein-packed yellow peas sourced in France and Belgium and promises to offer ‘strong nutritional value’ in comparison to similar products on the market.
Nestlé claims the range is high in fiber, low in sugar and fat, and enriched with calcium. Moreover, they are a source of vitamins D, B2, and B12.
Customers in the UK and Ireland will be able to find the products in Tesco and Coop stores from June 28. And, each 950ml carton retails at £1.90.
Managing Director of Food and Dairy at Nestlé’s UK and Ireland team is Honza Dusanek.
He told The Grocer that the company is ‘really excited’ to bring Wunda to the area and that the expansion is part of a wider aim of making plant-based milk alternatives popular among people who enjoy dairy.
‘We want to offer a drink that tastes great and makes using a plant-based milk alternative a tasty, positive, no-compromise experience that is good for you and good for the planet’, he said.
Moreover, the brand is looking to ‘disrupt the market’ and ‘offer something different to what’s already on the shelves’.
In Europe, the brand said it was already witnessing a ‘quiet revolution’ in the plant-based dairy sector.
Plant-based pea milk
The plant-based milk market is certainly expanding – including one of the industry’s leaders, Oatly.
The Swedish oat milk brand recently announced plans to open one of the world’s largest plant-based factories in the UK.
Additionally, another renowned brand – Linda McCartney – is also launching plant-milks in the UK this summer.
Competition is rife, however.
Oatly launched a legal battle against one of its rivals Glebe Farm Foods earlier this month over accusations the brand had too similar a packaging style.
The giant is seeking damages and calls for Glebe to stop using the PureOaty name.
Everyone has to accept it now, the future (thankfully) is plant based !