“Less meat”….

schönes Foto mit totem chwein und Spruchpg

…is de facto an excellent vehicle to sell MORE meat, because ‘less meat’ is an ideal hanger for advertising elements for IMPROVING the meat image: ‘eat more consciously’, ‘eat better’, ‘show respect’, ‘ biological ‘,’ ecological ‘,’ sustainable ‘etc. ”

(Helmut F. Kaplan, Austrian philosopher and animal ethicist)

 

Regards and good night from Venus

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