WAV Comment:  we are really pleased to have donated twice towards the reaching the target amount required to show this advert on UK television and make many non vegans get a grip into understanding that meat comes from live animals.

Regards Mark

You have helped us exceed our £40,000 target, which means over 16 million Channel 4 viewers will get to see it!

Thank you so much to every single one of you who has donated, shared, or spread the word about this campaign. You’ve helped to make this Viva!’s biggest crowdfunder to date. But we’re not finished yet… we still have 8 hours before the campaign officially ends and we want to give it one final push.

The more money we raise, the longer we will be able to air our ad, and the more people we will reach with our vegan message.

This is the biggest opportunity Viva! has ever had to reach the UK public on such a massive scale.

If you haven’t already, please donate today because this really is the final countdown!

£ 40,644 raised (and increasing) towards the goal of £40,000.

You have helped us exceed our £40,000 target, which means over 16 million Channel 4 viewers will get to see it!

Thank you so much to every single one of you who has donated, shared, or spread the word about this campaign. You’ve helped to make this Viva!’s biggest crowdfunder to date. But we’re not finished yet… we still have 8 hours before the campaign officially ends and we want to give it one final push.

The more money we raise, the longer we will be able to air our ad, and the more people we will reach with our vegan message.

This is the biggest opportunity Viva! has ever had to reach the UK public on such a massive scale.

If you haven’t already, please donate today because this really is the final countdown!

Yours for the animals,

Juliet Gellatley Founder and Director