This Vegan Chicken Factory Has Glass Walls For A Reason.

Science, innovation, and sustainability

Believing joint research is critical to rapidly improving the world food system, the work of Planted combines culinary and scientific knowledge with relentless innovation to develop products perfectly tailored to consumer needs.

A team of dedicated scientists studies the physical and chemical properties and interactions of raw materials, combining day-to-day learning with factory floor analytics, ongoing research, and the latest advances in process knowledge.

Planted works with suppliers and a range of academic and industrial counterparts to drive innovation forward, continuously assessing product quality to make their production process more efficient and minimize waste.

In the future, Planted aims to lead in the field of alternative proteins by using naturally occurring and unmodified bacteria, fungi, and individual cells combined with their growing process knowledge to deliver the next generation of clean, plant-based foods.

Believing in a world where producers use resources in a climate-friendly manner, the team attempts to source raw materials through a circular economy approach. For example, their pulled pork protein comes from a high-quality byproduct of sunflower oil production rich in macro-and micronutrients.

At the Swiss Kemptthal site, energy from the production process heats the building. At the same time, solar panels on the roof and a nearby hill will take over from the 100 percent renewable energy the company currently buys when the panels go live in 2022.

“We are very proud of our ingredients, the tech we use, the processes we have created and adapted, and the sustainable way we use energy in our production facility,” said Bieri.

Planted also places an enormous emphasis on workplace well-being and mental health, meaning consumers can buy their products knowing they are helping people and animals alike.

Mission and movement

As awareness of the need to protect the environment and the animals we share the planet with grows, Planted seeks to change consumer behavior, challenging entrenched ways of thinking and making the world a better place without excuses or compromise.

Planted is clear about its vision of a world where animals are respected as living beings, not commodities to be exploited at the expense of their lives and our environment.

It remains the case that animals visible to the public—dogs, cats, bulls, foxes, and the like—enjoy privileged legal protection, compared to the animals routinely hidden away to become slaughterhouse victims.

More vocal than most plant-based food companies about their direct opposition to the animal and environmental horrors⁷ of animal agriculture, the company is openly critical of ‘slaughter madness’ and “brutally shredded male chicks and unproductive hens.”

“Food production, especially within the protein sector, has been notoriously intransparent,” affirms Bieri. “Nobody wants to see a slaughterhouse, but other cleaner foods have not taken an interest in working on transparency about sourcing, ingredients, health, and working conditions.”

Working through Planted to end the plight of hidden animals, he believes transparency is the key to better-informed people making choices that lead to animals receiving dignity and love instead of exploitation and slaughter.

Slaughterhouses may never have glass walls, yet through the transparent production process at Planted Foods—exemplified by the symbolic glasshouse—Bieri wants to help the public make informed choices about the food they eat.

For Bieri, this is nothing less than the starting point for Planted to help change the world.

“We are solving the problem quite simply with love for animals. Those who love animals reduce or completely renounce the consumption of animal products. Fewer animal products, less slaughter, less animal suffering – it’s that simple.”

Regards Mark

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