Dear Mark,

Takeaway the Meat is Viva!’s ground-breaking new vegan TV ad campaign and we are crowdfunding to reach 16 million people in the UK.

We want to show people the correlation between animal cruelty and what is on their plate.

Over 450 people have donated to the campaign so far helping us smash our first target of £10K – and the list is growing fast!

We need your help to reach our next target of £15K.

A very generous donor has offered to match all donations up to the total value of £40k, and we have also secured a grant from Channel 4 which will double the total again.

https://viva.org.uk/tv-ad/?campaign=TVCF2021-email-1&mc_cid=2739f17e08&mc_eid=f1cc978ae5

Please give a donation if you can to get this ad onto UK national tv.

Regards Mark