Meanwhile, consumers are setting an example: the corona pandemic has led to a significant change in consumer behavior. A recent study by the US group ADM (Archer Daniels Midland) showed that 56 percent of consumers worldwide are consuming more food and beverages based on plants instead of animals.
In Germany alone, almost 40 percent more meat substitute products were sold in the first quarter of 2020 than in the previous year.
The sausage manufacturer Rügenwalder Mühle made more sales last year for the first time with vegan and vegetarian meat alternatives than with meat products.
Multinational corporations such as Nestlé, Danone, and Unilever invest large sums in animal-free trend products such as nuggets, burgers, and plant-based yogurts.
You can read more about this in the Links below: current meat atlas and in the Handelsblatt.
And I mean...Has the “Fridays for the Future” climate movement brought additional dynamism to young consumers and contributed to changing their consumption habits?
Was it the Animal Save Movement that accompanied the animals to their terminus – the slaughterhouse – and demonstrated there peacefully?
Or Anonymous for the Voiceless with the representation of the slaughterhouse hell on the screen and the lively street discussions?
Or the brave actions of the DAE organization in slaughterhouses?
And many other organizations that have tirelessly done great things for animal rights during the pandemic?
Maybe all together, we don’t know.
Perhaps we have all taken a big step together, no matter where we have demonstrated or informed people.
As long as we stay united and active, we can make big changes for animal rights.
We are dedicated to our mission and we will not stop until we live in a world where animals have their basic rights back.
My best regards to all, Venus