Valentino says goodbye to the use of fur

The last Valentino collection to incorporate fur into its garments will be for the 2021-2022 autumn-winter season, and with this change in the firm’s policy, the Milan-based company Valentino Polar will close.

The Italian firm synonymous with luxury and the best “made in Italy” has just announced in a statement that it will eliminate the use of fur from 2022, which is also preparing to reorganize and concentrate all its collections on a single label in 2024.
“We are working on finding different materials to achieve greater attention to the environment,” the firm has announced, according to Ara

“The concept of not using leather is perfectly aligned with the values of our company,” said the firm in a statement released by the Italian media.

The decision is unanimous and surgical, since the information note specifies that his fur company, called Valentino Polar, based in Milan, owned by the Roman brand since 2018, will cease all production at the end of 2021.
It also specifies that the latest leather garments and accessories of the Italian house will be those that appear in the autumn / winter 2021-22 work.

The Italian firm, one of the few in the fashion world based in Rome, was founded in 1959 by designer Valentino Garavani with capital from his father and an investor.
After 45 years, Garavani left the company, which was creatively headed by Maria Grazia Chiuri and Pierpaolo Picciolo. Currently, only Picciolo continues to work for the group, which has focused very directly on connecting with Gen Z.

Valentino Chief Executive Jacopo Venturini, who joined the Italian group last year when the luxury goods industry was hard hit by the pandemic, decided also to stop collections for its younger label RED Valentino.

“The concentration on one, and only one brand, will better support a more organic growth of the Maison”, the former Gucci executive said in a statement. –

Valentino is already working with the syndicates to address the organizational changes within the company caused by these decisions.

Bravo for Valentino!

And I mean...Martina Pluda, Director of Humane Society International, added: “Valentino dropping fur is a major nail in the coffin for the cruel fur trade. Like so many other designers, Valentino knows that using fur makes brands look outdated and out of touch, and fur industry certification schemes are little more that the hollow PR spin of an industry that kills 100 million animals for fur a year.

Compassion and sustainability are the new luxury in a world where dressing in the fur of factory farmed foxes or gassed mink is tasteless and cruel.”

We agree with HSI’s comment.
If the fashion world continues to decide against fur at this pace, soon NO designer will buy fur anymore.
And what the buyer does not find on the shelves, does not buy.

My best regards to all, Venus

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