Day: November 1, 2018

UK: A third of Britons have stopped or reduced eating meat in the last five years, new survey reveals. ‘Animal Welfare Concerns’ Cited As The Main Reason.


A third of Britons have stopped or reduced eating meat in the last five years, a new survey has found.

The research, conducted by Waitrose, reveals a huge shift in the UK’s eating habits and also revealed that one in eight people now follow either a vegan or vegetarian diet.

Released on World Vegan Day, the supermarket’s report comes just one day after the former editor of Waitrose Food magazine, William Sitwell, resigned after he joked about publishing a series of articles on “killing vegans”.

The annual food and drink survey is based on OnePoll consumer research of 2,000 people across Britain, not just those who shop in Waitrose, and is supported by data from focus groups and purchases made in Waitrose shops and online.

In addition to the increasing prevalence of vegan and vegetarianism, the report also reveals a surge in flexitarianism, also known as semi-vegetarianism, whereby someone eats meat or fish only occasionally; according to the findings, 21 per cent of Brits now follow this diet.

“Being mindful of how we live and eat has become a priority in today’s world,” comments Rob Collins, managing director at Waitrose.

“As we become increasingly mindful of our own health, the wellbeing of our family and that of the planet, we’re reshaping how we shop, cook and eat. Welcome to the era of the mindful consumer.”

The Vegan Society claims that the number of vegans quadrupled between 2014 and 2018.

According to Waitrose’s report, the most common reason for the surge is concerns over animal welfare, with 55 per cent of respondents citing this at their motivation.

Meanwhile, 45 per cent said they became vegan or vegetarian because they thought it was healthier while 38 per cent made the change out of “environmental concerns” – participants could choose more than one option.

The rising number of people shunning meat and dairy products from their diets was also evident in the items listen in the report’s most popular foods, which include miso, kefir and jackfruit – a popular meat substitute.

According to Collins, the findings reflect a “consumer revolution”.


WAV Comment – 55% citing ‘animal welfare’ as their motivation for dropping meat – maybe our posts are getting the message through to folk.  

Brilliant news on what is a sad day otherwise.

demo eu

The last journey…



For the World Vegan Day today I have read a nice article from the side of the Association Against animal factories (Verein gegen Tierfabriken Schweiz VgT) , and would like to share it with everyone.

Geladenen Schweine

Like so many crimes, this happens in the middle of the night. Crime scene: ​​A pigsty in Obertuttwil Canton Thurgau (Switzerland), as there are countless in Switzerland.

Act time: 30.October 2018 2:30 clock.

They are pig children who are torn out from their sleep and loaded in the middle of the night. They are only between 5-6 months old. But they already weigh over 100kg. Torment breedings cause that they quickly set meat. The joints hurt, because the bone growth of the turbo mast can not withstand. They have never seen a meadow or the sky above them. They spent their lives in a much too narrow dirty bay, where the smell of ammonia burned in their eyes and their sensitive nose.

Now they have started their last journey. They hit the wall of the van and grunt anxiously. But nobody has mercy.

How long will they have to stay in the tansporter until they are sent to their death in the slaughterhouse?

Beitrag der Schweizer VGT_o

Their cruel ending after a deeply sad life they find in the gas chamber.

Do you understand why we call it crime?

Our thoughts are with these and all the other thousands of animal children who are being killed today. In the slaughterhouse in Bazenheid 360 pigs are slaughtered per hour! We hope that they have survived the terrible soon.

We will never understand why people do all this to them for a quick palate tickling.

Only with a vegan diet do you not share responsibility for this suffering!


(Translation: Venus, with best regards)