No more Croco for Coco!


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Sensation in the fashion industry: Chanel gets out of production with fur, crocodile leather and other exotic skins!

Chanel has made a real sensation in the fashion world: “No more Croco for Coco” was the eve of the presentation of the “Métiers d’art” collection of the fashion house in the Metropolitan Museum of Art in New York. In an interview, Chanel’s President of Fashion, Bruno Pavlovsky, announced that the company will forgo fur and exotic skins such as crocodile skin.


FOUR PAWS sees this as a milestone: “Chanel is really taking a giant step here: more and more luxury fashion houses are getting out of the fur business, and the fact that exotic skins are dispensed with, especially crocodile skin, is a reason to celebrate from an animal welfare point of view,” said Thomas Pietsch, wildlife expert at FOUR PAWS.

According to Pietsch, Pavlovsky’s statement sums up the general situation: “Pavlovsky said that it is becoming increasingly difficult to obtain skins and leather that meet Chanel’s ethical and qualitative standards, so research and development at Chanel will become more widespread Textiles and leather, which are by-products of the food industry.
This means that no animals have to be killed extra for fashion – which of course we very much welcome as an animal welfare organization. “

According to FOUR PAWS, the announcement by Chanel shows that ethical consumption and animal welfare have become enormously important for luxury labels as well. Instead of real fur or exotic skins from animal cruelty, today’s consumers also want sustainability and innovation in this area. We are confident that this pioneering decision by Chanel will find imitators in other leading high-fashion companies, “says Pietsch.

A few months ago, Gucci became part of the international Fur Free Retailer program (, which has already been signed by 950 retailers worldwide, and whose partner is also FOUR PAWS. Many other leading fashion brands and retailers have joined the program, including Armani, Hugo Boss, Yoox Net-a-Porter, Stella McCartney and many more.

Every year more than 100 million animals are killed by the fur industry. (In this video from the german animal protection federation we see how a coyote falls into the trap for his coat.
He has two alternatives: either breake off his paw and flee, or … wait for the hunter who wants to bring him as a fur article in a farma. – Report from Canada, 2017).

Minks, foxes and raccoon dogs suffer on fur farms in tiny wire mesh cages; other species die by falling a cruel death. For the processing of fur into fur fashion, high levels of hazardous chemicals and high energy consumption are needed.

My comment: In Germany, the anti-fur activists have developed a smart, courageous measure. They have designed stickers that anyone can order and “decorate” fur collars. It says:

I’m an asshole – I’m wearing fur !!

Ich bin ein Arschloch ich trage Pelz No 2

Many fur carriers have classified this as an attack on their privacy.
Then they could tell us, how they call the electric shocks, with which the animals be massacred, or how they call the skinning of the animals in the living body?

My best regards, Venus

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