Day: December 14, 2018

“Consumers are to business what voters are to politics.”




Is there actually meat from “animal welfare”?

“Good farm idyl” – does not exist, and despite new meat seal apply in practice hardly improvements in animal husbandry.
Consumers increasingly reject cheap meat from factory farming, so discounters and supermarkets increasingly resort to tricks.
“My butchery”, Aldi (the well-known food chain) advertises, and sells a special XXL crust roast! But who now believes that the “butcher” is right in the neighborhood, is wrong.

And Penny’s chain store “Mühlenhof”  does not exist either. The logo of the sausage manufacturer “Rügenwalder mill” is a mill with red sausages as wings.  Beware of advertising terms such as “from the region” or “from here”; because the term “region” is not protected by law. Recently, the discounters advertise with new meat seals, but even here there are hardly any improvements in animal husbandry.

And indeed, under German Trademark Law, it’s perfectly legal to sell products under a farm name as a product “from the region”, even if they’re not from there.

The German food trade is dominated by the so-called Big Four. Only four major food companies account for 85% of the sales market. This overweight gives them the power over the consumers, because most Germans buy their food there, attracted by cheap offers.

Fleisch Vrpackungjpg

Where does the food for the fattening animals come from?

Soybean meal is the most important feed for intensive meat production. And it is also the most important agricultural import product for the European Union. 80 to 90 percent of soybean seed imported into Germany goes into meat production, the rest into milk production.

Most soya imports come from South America, especially from Brazil, Argentina and Paraguay. In these countries, the savannas are now being cleared to create new crops. The animal mast in Germany is therefore also concentrated in Lower Saxony and North Rhine-Westphalia, because the feed can be landed in the large North Sea ports and the way to the farmers is short.


Where should so much “better meat” come from?

The area between Oldenburg ( in Lower Saxony) and Rheda-Wiedenbrück in North Rhine-Westphalia is Germany’s largest slaughterhouse. Every year, 3.5 million tons of pork, 900,000 tons of poultry and 400,000 tons of beef are produced here.
Slaughtering means cutting the throat, hanging it up, drilling the rectum, skining it, cutting it up, cutting it up, packing it.

It is hard to imagine: around 1400 pigs are slaughtered and dissected in the Rheda-Wiedenbrück factory at Europe’s largest meat processor Tönnies. Not during the day, but in an hour. That’s more than 22,000 animals per day. Instead of 26,000 pigs, Tönnies plans to slaughter 30,000 animals per day in Rheda-Wiedenbrück (a small town in the east of Germany).

Finally, what one wants to sell to us as meat from “animal welfare” looks like this in reality: In these animal factories, 5,000 pigs are controlled by one person. The animals are crowded. Their tails are cut and their teeth are ground down, otherwise they will bite each other’s tails out of boredom, get sick and need antibiotics. After a short life they are then slaughtered by modern slaves. These are mostly Bulgarians or Romanians, who bring the animals from their lives to death for 4.50 euros an hour at an insane pace!


My comment: In the world of animal husbandry, meat production is often considered the lesser evil. We are pretty cleverly manipulated to combine milk and meat production with luck. Cow cartoons on yogurt cups are always smiling, dairy cows have their own commercials where they literally sing and dance with joy.

However, the dairy and meat industry has become a criminal enterprise in which animals are treated like objects. Consumers who want to do something good for their conscience and therefore buy meat “from the farmer” are cheated and ripped off because they pay a high price for an ‘animal welfare’ that is both legally and economically ignored and therefore does not exist

“Consumers are to business what voters are to politics.” Jim Turner, American business journalist.

My best regards, Venus

‘Happy Holidays’ From Our Friends at Project Coyote. Join Up and Win Bri’s Guitar !

Visit them at 

Better still – join up and become part of the pack like us.

You could win Brian’s very special ‘red’ guitars – see below.


PC 1 Xmas

Own A Red Special Guitar from Queen’s Brian May

“You may know me as a founding member of the rock band Queen. As a devoted animal advocate who believes in standing up for the underdog—those species most maligned and misunderstood by society—I pledged my support to Camilla and her team many years ago, after I learned about the remarkable work Project Coyote is doing on a very lean budget to protect coyotes, wolves, bobcats, and other North American carnivores.

Now I’m proud and excited to invite you to support Project Coyote by participating in our holiday auction for a signed Brian May Red Special Guitar, which I hope will bring the winning bidder (or a very lucky giftee!) as much joy as it has brought me.”


Brian May
Founding Member & Lead Guitarist ~ Queen

Founder ~ Save Me Trust

Brian May Badgers

Project Coyote Ambassador


PC 2 Xmas

BM save me 2

England: Ban the Use of Farrowing Crates in the UK – The UK Government Responds Positively.



We have been fighting to get a ban on farrowing crates being used in UK farming practices.

We are happy with the response provided by DEFRA below; and although we all wish for quicker times, we accept that it does take time to phase out existing equipment.

We supported:

Ban the use of farrowing crates in the UK

Farrowing crates, profoundly similar to sow crates which were banned in the UK in 1999, are long, narrow crates in which sows are contained during gestation. It’s still legal to use farrowing crates in spite of them having the same implications to animal welfare as the sow/gestation crates.

Pigs are intelligent, sentient beings and these crates deny their natural behaviours. This frustration can be displaced to damaging abnormal behaviours such as self-mutilation due to the intensive conditions. Farrowing crates severely restrict the sow’s movement and deny them the instinctual urge to build a nest, worsening their frustrations. Having been made illegal in Sweden, Norway and Switzerland, we should follow this route of progression to maintain our reputation for good animal welfare.

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UK Government Ministry DEFRA (Department for Environment, Food and Rural Affairs) has responded to us with the following:


Dear Mark Johnson – Founder ‘World Animals Voice’,

The Government has responded to the petition you signed – “Ban the use of farrowing crates in the UK”.

Government responded:

The Government aims to make farrowing crates unnecessary. Alternative farrowing systems in indoor production are insufficiently advanced. Approximately 60% of UK sows are in farrowing crates.

The Government shares the public’s high regard for animal welfare and we are committed to being a world leader in the care and welfare of animals.

Comprehensive animal welfare laws already exist to protect livestock, including pigs. The Welfare of Farmed Animals (England) Regulation 2007 (WOFAR) equally protects the welfare of the sow, as well as her piglets. It permits the use of farrowing crates. The majority of sows are housed in farrowing crates from approximately five days before they are due to give birth, until their piglets are weaned at 28 days of age.

After this period, they must be moved back to loose/group housing accommodation in which they are free to turn round easily. Both nesting material for sows and the need to provide environmental enrichment materials for all pigs are a requirement in WOFAR. Comparable legislation exists in Wales, Scotland and Northern Ireland.

The Government’s aim is to reach a point where traditional farrowing crates in indoor production are a thing of the past and where any new system protects the welfare of the sow, as well as her piglets. Government funded research has been undertaken by Scotland’s Rural College and the University of Newcastle, to develop and test commercially viable farrowing systems which do not closely confine the sow but provide adequate protection to piglets. This research has shown that some such alternative systems seem promising in an experimental environment, but it remains the case that results need to be replicated consistently under commercial conditions, as piglet mortality is still too high. Research is continuing to develop the system to try to improve piglet survival further.

As part of the Government’s animal welfare reform programme, the statutory pig welfare code is being updated and enhanced to safeguard the welfare of pigs, in line with the most recent scientific and veterinary advice. Pig keepers are required by law to have access to and be familiar with the code.

Department for Environment, Food and Rural Affairs

UK Government and Parliament