“Murderers”, “animal torturers”, “exploiters”, “criminals”, “you should be slaughtered” – farmers who keep livestock are confronted with hate mailings on Facebook. This is shown by a study by the University of Veterinary Medicine Vienna.
This is problematic because of the growing pressure on farmers to increasingly engage with consumers in direct dialogue, the university said in a release.
According to study author Christian Dürnberger from the Ethics of Human-Animal Relations Department of the Messerli Research Institute of Vetmeduni, farmers who present their work in social networks are accused of “forcing and rape cows”.
Again and again there are Holocaust comparisons and personal criticisms, insults or threats, even to their children. Literal citations are, for example, “Your children should also be fried” or “Your children should die of cancer”!
The study, published in the journal “International Journal of Livestock Production”, sees this as problematic because farmers are increasingly being challenged to find new ways of communicating, especially in the sense of a more direct dialogue with consumers and citizens.
He has therefore raised the motives of farmers for their presence on Facebook. Not only economic interests were at the center, but the farmers are also concerned with basic information and dialogue on agriculture and livestock farming in order to increase their knowledge of agricultural practice!!
However, Dürnberger sees the understanding of dialogue that emerges as “not unproblematic”: because this usually means less an exchange at eye level between different actors, but rather an instruction of laymen – the citizens – by experts – the farmers. “It is questionable to what extent such an understanding of dialogue is sufficient to deal adequately with critical inquiries in social networks,” says Dürnberger.
My comment: So I propose a rescue operation for the farmers: they take over the role of the animals:
which they rape
which they hold in dark stables for life
which they separate from their children when they are born,
which they do not treat when they get sick and old,
which they send as little babies in the transports ….
On this way, the farmers will not be the victims anymore!
If farmers feel that the “Shitstorm” is based on false facts, then they would not mind a role reversal.
My best regards to all, Venus