Veganuary isn’t a fad or trendy diet – it’s a chance to live a more ethical life
It is common knowledge that giving up or cutting down on meat and dairy is the right thing to do for the sake of our planet. Veganism deserves better than eyebrow-raises from the media
Two days into Veganuary and the head-scratching confusion over just exactly what veganism is continues. The perception of veganism as a diet or passing fad has somehow clung on in the health pages of our newspapers, in cookery columns, and in the miniature portions meted out to vegans in pubs across the land.
There is a continual debate in the media about whether ‘the diet’ is healthy. This is beside the point. There is a stream of misinformation designed to trick people into believing that vegetarianism and veganism are simply not possible. This madness must stop, and it’s extraordinary that it has endured this long.
It is, or should be common knowledge by now, that giving up or cutting down on meat and dairy is the right thing to do for the sake of our planet. Bush fires are raging in Australia; the Great Barrier Reef is seriously degraded; Antarctica is melting into the sea. Yes, lacking vitamin B12 is bad for me, but – not to get too Greta Thunberg about it – so is the loss of an area of rainforest the size of Latvia.
More than 100,000 people have already pledged to stick to a plant-based diet for Veganuary, double the number who took the plunge at the same time last year.
The organisation behind the campaign is expanding into Germany, the US and Chile and is airing its first TV commercial after Christmas. “On Sunday, we finished with about 102,000 sign-ups and that is massively more than at the same point last year, 15 December, when we had 44,000 sign-ups – that’s a 127% increase,” Veganuary’s Toni Vernelli said.
It hopes to reach 350,000 by 1 January, up from 250,000 at the start of this year. The campaign is having an impact on restaurants and supermarkets, she said: “The number of companies getting in touch with us who are launching products is truly mind blowing. It does just seem to be everywhere.”
Read the full article at: https://www.theguardian.com/lifeandstyle/2019/dec/22/vegan-boom-veganuary-retailers-on-trend