Day: December 8, 2020

England: Response by Viva! to the EU Giving Financial Aid to Make More ‘Beefatarians’.

The following is a response from Juliet – founder and CEO at Viva! – an English animal welfare organisation; in response to an issue we recently reported on – the EU giving financial aid to help prop up the fading meat industry and to get people to be ‘Beefatarians’.

Here is the link to our post:

EU: Be A Man – Eat Beef. – World Animals Voice

Release date: November 25, 2020

The European Commission has given financial support to a campaign which aims to promote a “balanced diet without deficiencies” and to “strengthen the knowledge and competitiveness” of the European beef sector.

The European Commission has agreed to finance 80 per cent of the €4.5 million budget for the “Become a Beefatarian” campaign, meaning they are pumping €3.6 million into marketing beef in France, Germany, Belgium, Portugal and Spain. The campaign makes some outrageous claims about the beef industry, including highlighting their ‘respect for animal welfare standards, the environment and sustainability’.

The campaign goes on to claim that beef provides ‘quality proteins’ with no deficiencies. They state that beef production provides “pastures as a great carbon sink, soil fetilisation, effects against erosion and desertification, prevention of fires etc.” 

In response, Juliet Gellatley, founder and director of Viva! said:

“This campaign is utterly delusional. It has been proven time and time again that red meat, such as beef, is linked to heart disease, diabetes, and cancer, due to its high level of saturated fats, cholesterol, and salt. In addition, it is packed with animal hormones, antibiotics, and a whole host of other unsavoury ingredients which our bodies simply aren’t designed to digest. The scientific evidence against red meat is backed by government bodies and leading agencies, such as the World Health Organization. Beef doesn’t contain anything of nutritional benefit that you can’t find in healthier foods. A wholefood plant-based diet, on the other hand, provides all the nutrients you need to lead a healthy, balanced lifestyle, without all the added hidden nasties.”

“The environmental aspects of this campaign are laughable. Animal farming is at the heart of the climate crisis. Beef farming in particular is causing mass deforestation as land is cleared for grazing and to grow animal feed, which in turn contributes to desertification. These crops could instead be fed to the human population, producing enough food to feed the entire world. The science is clear: vegan diets result in 76 per cent less land use and 50 per cent less greenhouse gas emissions.12 It is quite simply the most effective way to improve your health and save the planet.”

“This campaign is another example of biased, harmful marketing which is funded by the meat industry. We are disappointed in the European Commission for backing this campaign. It’s high time they paid attention to the latest scientific evidence and listened to consumer demand, by supporting plant-based food initiatives and encouraging the public to go vegan. Just think of the positive impact we could have on the planet with those financial resources!”

For more information about the environmental impact of meat, read Viva!’s Envirocidal report:

ENDS information: 

  • Viva! is a registered charity 1037486
  • Viva! is Europe’s largest vegan campaigning charity


  1. Government Office for Science. 2011. Foresight Project on Global Food and Farming Futures Synthesis Report.

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Tags: beef, Diabetes, Diets, Environment, Health, Heart Disease & Stroke, marketing, Meat, Obesity and Overweight, red meat, The Environment, Vegan

Petfluencer market worth millions

We all know them – the Instagram accounts that are all about animals. Dogs, cats, hedgehogs, and even foxes pose in front of the camera and get lots of likes for it.
At first glance, it doesn’t seem like much is wrong with the cute animal images.
But unfortunately, there is often animal suffering behind the photos.

For many pet-fluence owners, it’s not just about sharing their animal roommates with the world, but also about making money with it.
They conclude advertising deals, for which the dog is placed next to food cans, the cat is put in a backpack or the hedgehog is placed next to a water bottle.

Social media like TikTok, YouTube, and Instagram don’t stop at pets either. Domestic and wild animals are increasingly being used as “pet-fluencers”.
The animal counterparts to influencers delight millions online – and turn over millions.
The other side of the coin: animal cruelty is often hidden behind success.
Some Instagramer earns so much money with it that they have become self-employed and photograph and post their animals full-time.

How are the animals really doing?

Actually, every animal lover should be aware that animals are not and do not want to be photo models.
With pet-fluence, no spontaneous snapshots are posted, but the animals are staged, draped, disguised, and even brought into dangerous situations for them.
For example, it scares a hedgehog to death if it is held next to a cat – its “predator” – for a photo. And all to amuse the followers and for profitable advertising deals.

Continue reading “Petfluencer market worth millions”

Denmark: Danish Prime Minister Breaks Into Tears Over Mink Culling – But Not Tears for the Mink.

WAV Comment: Denmark has made a 110% hash up of this right from the very start. A vote of no confidence in this woman sounds like a positive move. Does she shed tears for the 17 million Mink that have been murdered by her nations blood lust for a dying financial business ? – no; not for the mink but for the 6,000 fur farmers who are now being seen by the world for what they are.

UPDATE – 8/12/20 – this may be a good time to tell you, as we are on the subject of Danish mink; that we have still had NO reply from the Danish Ambassador in London re our letter of 12th November.

England: WAV Writes to the Danish Ambassador In London re Denmark’s Mass Mink Murders. – World Animals Voice refers.

We are nearly a month on from when the letter was sent. What is wrong with them we ask ? – does the lack of reply from a Danish official overseas (in the UK – London) maybe tell us that they do not know what to say really ? – all we want is a reply to our letter, but they seem unable to even do that.

Germany and its perpetrator-friendly justice!!

No charges against criminal egg thieves in Schleswig-Holstein, Germany:

In April 2020, nature lovers had observed two people collecting a whole basket full of eggs in a black-headed gull colony on Molf- lake (Rendsburg-Eckernförde district).
The police, who were called immediately, were there quickly and caught the two men in the act.

The photo shows the two egg thieves in action,

a sign at the Molf- lake, that says:
“Landscape protection area
Driving on the lake with any watercraft is prohibited.
Likewise, swimming to the seagull islands in an area of 50 meters from the islands”

and a black-headed gull from our archive.

The main perpetrator freely admitted that he had illegally stolen gull eggs from the bird colony for years in order to eat them.
Nevertheless, the public prosecutor’s office has now closed the case – because of “lack of public interest” (!!!)

Local conservationists have been looking for the egg thieves for a long time, and endangered black-headed gulls and lapwing breed in the colony – reason enough actually to accuse the repeat offenders of poaching.
The procedure has now been handed over to the responsible district administration.

We hope that the perpetrators have not yet got completely off the hook of the judiciary, because the case was handed over to the district administration for punishment as an administrative offense, and it is to be hoped that a hefty fine will be imposed there, at least.

And I mean…There is only one explanation: the authorities got something from the eggs.
Maybe there is no public interest in the gull eggs, but for the eggs of the authorities… an active one!

My best regards to all, Venus

England: From Viva! – Share Our Dramatic End Factory Farming Short Film – *Warning* – Disturbing Footage of Pig Suffering.


Share our dramatic End Factory Farming short film

Mark, join our second action and help expose what’s happening behind the closed doors of one of Britain’s worst pig farms

We confronted the owner of this place, watch to see what he had to say for himself!

It’s vital to the pigs at Flat House Farm that we get our film seen by as many people as possible!! So please share our video far and wide. 

No matter whether you’re vegan, vegetarian, or a meat-eater, you are sure to agree that this cruelty has to end!

Shocked by those conditions? 

Send us a quote or, even better, a reaction video of your friends after they’ve watched our film! Ask them how it makes them feel to see this and what shocked them most. 

Thank you for helping Viva! to End Factory Farming Before It Ends Us with our huge week of action.