+++ SUCCESS +++

“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”

—Miuccia Prada, Chief Executive, Prada S.p.A

For years, PETA (People for the Ethical Treatment of Animals), as one of Prada’s shareholders, has been pushing for this decision at the annual meetings.

Prada’s fur exit is the result of decades of protests by PETA and its affiliates, who have called for fashion companies to drop their furs with numerous protests – including catwalk storms.

Prada’s decision to banish fur from his collections is a triumph for the animals and activists. ♥ 🙏

While PETA applauds Prada’s entry into the ranks of furry fashion houses, we are now calling on the label to do the same to Chanel and, in another compassionate decision, to cancel out the cruelly produced skin of crocodiles, lizards or snakes from future collections. Most consumers do not want to wear anything on their skin, for which animals are beaten with clubs or electrocuted.

Prada’s decision to go fur-free in the future is followed by designers such as Armani, Versace, Ralph Lauren, Vivienne Westwood, John Galliano and Jean Paul Gaultier.

https://www.peta.org/blog/victory-prada-bans-fur/

And we mean.. Another good step to abolish animal suffering, or at least one of the many animal suffering varieties.

Was it our protests, the pressure on the fashion shops, or the thousands of demos and explanations for the consumers that led to this move?
We do not know that. Maybe everything together.
But one thing is for sure: if the fashion designers no longer offer us real fur, then nobody wears it!
It’s that easy!

My best regards, Venus