

VIVA ! – A very well known in UK animal rights group – especially for their recent campaign against Hogwood –
https://en.wikipedia.org/wiki/Viva!_(organisation)
https://www.viva.org.uk/
https://worldanimalsvoice.com/2019/08/28/england-the-hogwood-victory-truth-is-now-on-video-donate-to-support-the-campaign/
https://worldanimalsvoice.com/2019/08/20/england-formal-announcement-by-juliet-at-viva-re-hogwood-victory/
https://worldanimalsvoice.com/2020/06/20/england-hogwood-a-modern-horro-story-coming-to-you-very-soon/
https://worldanimalsvoice.com/2020/02/27/england-hogwood-a-modern-horror-story-film-launch-in-house-of-commons-london-26th-march-2020-watch-the-sneek-preview-here/
Juliet and the crew at Viva ! have now undertaken another major investigation – this time pigs at Morrisons. For our non UK visitors; we are fortunately not talking Australian PM here; but a UK supermarket chain; probably in the top 5 in the UK. You can see from this link how many stores they have: https://my.morrisons.com/storefinder/
The following is copied directly, without amendment; from Viva !:
Bowser view link – https://mailchi.mp/viva.org.uk/morrisons-pigs-appeal-2020?e=26c03356b8
Or here is the wording:
MORRISONS EXPOSED
Disturbing footage from our latest undercover investigation into two British pig farms exposes shocking conditions at farms supplying Morrisons. Workers were filmed brutally killing young pigs, mutilating others and leaving dead animals out in the open.
- Calvesley Farm is a pig breeding facility operated by Winterbrook Farm Partners. Up to 400 poor piglets are born in this hellhole each week.
- Whiteshoot Farm is a rearing and fattening facility also operated by Winterbrook Farm Partners, housing more than 8,000 pigs.
The investigations took place over the course of three weeks, using hidden cameras to reveal atrocities both inside and outside the farms’ sheds.
and see the video footage.
Shocking mutilations
Each newborn piglet is pulled from the farrowing crate and ruthlessly thrown into a metal trough. Investigators captured workers using a barbaric hot knife to slice the piglets’ tails back to a bleeding stump and a pair of pliers to clip away their teeth – all without pain relief.
These cruel acts are supposed to prevent tail biting, a behaviour that manifests from distress and lack of stimulation.
One of the most distressing scenes captured by Viva! Campaigns shows a farm worker ‘knocking’ young piglets – killing them by slamming their tiny heads onto the concrete floor.
It’s a brutally cruel act, which is followed by the worker dumping the bodies aside – presumably because these animals were considered too small to be profitable.
Incinerating public health
As if all this wasn’t bad enough, our team also stumbled upon the farm’s incinerator in an open-ended shed. Most days there were piles of dead piglets – some in empty feed sacks, others dumped on the ashes from previous burns – discarded like rubbish. The door had been left wide open. Next to the shed there were more dead piglets awaiting their turn to burn, writhing in maggots.
One of the most distressing scenes captured by Viva! Campaigns shows a farm worker ‘knocking’ young piglets – killing them by slamming their tiny heads onto the concrete floor.
It’s a brutally cruel act, which is followed by the worker dumping the bodies aside – presumably because these animals were considered too small to be profitable.
These practices are in complete violation of the government’s guidance on how to handle ‘fallen stock’, which states: ‘While waiting for your fallen stock to be collected, you must ensure that animals and birds cannot access the carcase.’
How you can help
Your funds not only provide us with vital equipment to carry out investigations but also the budgets to launch major publicity stunts and campaigns:
- £10 will buy our investigators additional 32GB SD cards
- £20 will buy our investigators much needed biosecurity and PPE
- £50 will buy our investigators additional power packs for hidden cameras
- £60+ will buy our investigators additional cameras, which often need replacement due to stress of use or damage
As part of our overarching End Factory Farming campaign our major action plan includes:
- An innovative YouTube ad campaign, featuring a range of footage from our undercover investigations
- Greater social media promotion with targeted messaging on how and why to go vegan
- The launch of our brand-new seven-day vegan initiative, V7
- And a range of billboards throughout the country, as and when lockdown allows for maximum impact
We know times are tough and as ever we appreciate every contribution made, no matter the size. Mark, together we will end factory farming, before it ends us!
Yours for the animals

Juliet Gellatley
Founder & Director
https://en.wikipedia.org/wiki/Juliet_Gellatley
WAV Comment: Link to undercover investigation videos; select any of the videos shown here:
https://www.youtube.com/results?search_query=Viva+undercover+investigations