USA: What A Brilliant Way To Find Forever Homes for Shelter Dogs – Profile Them on Drink Cans.

american-flag-120402148

 

This Brewery Is Putting Shelter Dogs on Beer Cans to Help Them Find Forever Homes

Posted by Katie Valentine | January 27, 2020

This Brewery Is Putting Shelter Dogs on Beer Cans to Help Them Find Forever Homes

Motorworks Brewing in Bradenton, Fla., is labeling beer cans with dogs available for adoption in a unique promotion of animal rescues.

In partnership with Shelter Manatee, the brewery is selling cans of Kölsch lager featuring dogs in need of forever homes at the Manatee County adoption center. Each label contains a story about the featured dog, as well as information about Shelter Manatee’s plans to build a new shelter.

Since the project’s purpose is to advocate for adoption, there is no guarantee that the dogs on the cans will still be available at the time of purchase, but the rescue has plenty of equally adorable, loving dogs awaiting new families.

Brewery customers who aren’t currently looking to adopt a dog will still be helping animals in need, as a portion of the proceeds are donated to Shelter Manatee and will go towards the construction of its new facility.

“Money is going directly to the shelter for that,” the brewery’s director of sales and marketing, Barry Elwonger told Fox 13 News, “and we want to make sure that the people know about the different dogs that are looking for homes.”

The custom cans debuted last Sunday at an event featuring silent auctions, drink specials, and food trucks. Thus far, the campaign has received an overwhelming amount of support.

The beer is available in four-packs and cases of 24 at Motorworks Brewing in downtown Bradenton until it sells out.

For more information, visit the brewery’s website.

 

This Brewery Is Putting Shelter Dogs on Beer Cans to Help Them Find Forever Homes

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s